When a well know brand goes astray and builds up a page with no SEO help whatsoever, they soon find out how much of a myth ‘not needing SEO’ really was. It is well know that Google preforms there algorithm audits every so often and is constantly changing what they consider to be penalties. Well this one brand had to find out the hard way just how much they really needed to hire someone with the proper up to date knowledge on what was acceptable and what was not.
Google is constantly trying to eliminate search spam, therefore it is always a constant and daily research for Google updates that SEO’s have to be on top of to prevent a Google penalty, and it doesn’t stop there! They have not only targeted the bad content that is produced, but they are also targeting the bad experiences as well. Google’s own Matt Cutts made a statement in a webinar, that SEO should mean search experience optimization.
In conclusion I believe that you in fact need to have an SEO to manage the content for your page and be up to date with all of the Google updates, it is constantly and will always be ever-changing. So in case you don’t want all the work you put in to your page to be in vain then I suggest you revisit that idea.
- Cost Vs Investment
If you can’t take the heat stay out of the kitchen! That is exactly how I would put it to someone considering an SEO position. This is a sum of how it goes in the SEO world. As an SEO you always need to be on the up and up with your skills and knowledge, Google has roughly changed the algorithm at least between 50-80 times a month last year. There were also 10 major updates; including the major change of Googles new search tactics with the launch of Hummingbird. You are expected to learn and comprehend what’s happening to search, but also have an understanding of the website itself.
For example, the new algorithm goes as so:
- The traditional three of SEO (content, links, meta tags).
- How pages are laid out
- How advertising is being used
- How quickly the sites load
- If you have implemented the code correctly (mostly for mobile)
- Whether or not you moderate your comments
- If the content you produce is thin or thick
- How the site is hosted
- How sites are severed
- How quickly you get to the first pixel
And just when you start to learn of those changes, guess what! They change again, shift or sometimes in cases even go away completely.
Now if that wasn’t too much for you I would like to also add that SEO’s have to keep up with and understand all social media changes such as, Facebook, Twitter, Instagram, Pinterest and Blogging, whatever Google views as a natural link and more.
A good SEO will not come cheap due to the knowledge they have regarding the nature of the site and search. Onsite and off, along with all of the changes in search itself. This makes your SEO an investment instead of a liability and will also bring more in than you necessarily have to put out. Many label SEO as voodoo magic which leads clients to believe that it is not necessary or that the value is unrealistic, when indeed the outcome without it proves to be otherwise. Causing more damage in the long run.
- Google doesn’t hate SEO
There is a lot of misinforming information as to the way Google feels with SEOs. Referring to bad content that is not helpful to the users. Well this is not so at least for the good SEOs. SEOs that are good at what they do actually produce better websites and build them up instead of down. With a better website you get better experiences from the users when they search through Google which in return makes for a better product for Google. Basically good SEOs make Google look better.
At the end of the Day Google does not hate SEOs at all, good SEOs make it better and is worth it all in the end.
- AdWords don’t help Organic Search
Google Ad Words is a form of SEO, which technically is considered SEM (search engine marketing); definition being that Googles performance is optimized by your bids placed for certain Google keywords where, in fact Google makes most of its revenue.
Although you may have PPC (pay per click) campaign in Google, it is not at all in common with SEO organic search (non- paid search) so buying the ads has no effect on one another, they are completely separate entities in their selves.
- SEO is like 7-11
Much like the well know ‘7-11’ stores locate all over, just as they are open 24/7, so is SEO. With hiring a SEO you are not only hiring a person, but all the knowledge that is contained within this individual.
Many people can deceive you into thinking that have knowledge, when in fact all they are after is a quick clickbait with little true meaning or value as to what they are writing about. These articles can be very harmful to site owners, and much of their existence does rely on SEOs action with (posts, comments, etc.).