Five Important To-Do’s before Publishing Content

Every marketer has heard the phrase “Content is King”, but that statement should come with asterisked. While content is important, there are certain factors that can make it king or make it an enemy.

Content development is important for every business and should have a strategy behind it. If you are creating content, just to have it with no purpose or structure, you could be doing more harm than good.

Make sure that all content you are creating is relevant and unique. Your customers like to read fresh, new content catered towards your industry, and so does Google! So “Relevant Content is King”.

Once you have created awesome content for your company, follow these 5 important to-do’s before publishing:

1. Get a fresh set of eyes. While you may be an excellent writer and editor, we tend to overlook common spelling and grammatical errors. It is important to have a co-worker or friend double check your work before making it live.
2. Do an ‘SEO’ proof.  Once your content has gone through a regular edit, conduct an ‘SEO’ proof. This means read through your content and check for relevant keywords and any missed opportunities to enhance the SEO. Use keyword research tools to help decide which keywords are optimal for content development.
3. Images need love too. Sometimes we focus so much on the content itself that we fail to optimize the image we insert into our blogs or articles. Double check that all images being published with content, and individually, have been optimized with Alt Tags.
4. Link Up! Content is not made to cover everything, and realistically it can’t. Find relevant content to link to within your writing, this helps to enhance your information and building relationships with others in your industry. Adding a link acts as an endorsement, endorse others and they will endorse you.
5. Encourage readers to amplify the post. If you have created engaging content, prompt your users to share your post. Adding share buttons to your content can make the amplification process easier for users and could result in more shares.

So remember, while ‘Content is King’, it is only king if it is relevant and optimized for your readers.

For more tips on how to develop SEO rich content, or to speak with a SEO Content Specialist contact Tandem Interactive directly. 

GoToMyPC's Content Development Strategy

I just received an email newsletter from GoToMyPC. I have been a big fan of their product long before Citrix purchased it.

Citrix does a fantastic job of continually updating the remote pc login service and even worked out some of the bugs that Vista was causing. I have a long history with Citrix that includes an old certification on my wall for Metaframe. (That’s another story)

When I read their latest newsletter I noticed a call to “Send Us Your GoToMyPC Story”. When it comes to natural search, I am always devising brilliant (ok... they are not always spectacular, but they do work!) content development strategies. This is certainly one that I would have recommended. User generated content is not only one of the keys of Web 2.0, it makes for amazing unique keyword rich content. Plus it puts the work of generating the content on their client base's shoulders. What could be better? How many ways can Citrix writers talk about their product? This strategy can not only work as positive testimonials, but could also help increase the range of keywords that GoToMyPC ranks for. Thus it can increase their "long tail" of search.

I will even help promote it. They say in the newsletter the stories may be used in future newsletters. For it to be really useful, it should all be added to the Web site.

Submit your GoToMyPC story to: newsletterfeedback@citrixonline.com
(Include lots of keywords and a good keyword anchor text link to your Web site)