tag:blogger.com,1999:blog-58039310614237966342024-02-19T05:40:35.680-05:00Tandem Interactive - Trendy Online MarketingSearch Engine Marketing expertise in the areas of SEO / SEM Training, Online Marketing Education, Blogs, Google+, Video, Press Releases and other new leading edge areas.Anonymoushttp://www.blogger.com/profile/01811174646396051451noreply@blogger.comBlogger233125tag:blogger.com,1999:blog-5803931061423796634.post-41206866205037592772016-05-25T11:20:00.000-04:002016-05-25T11:20:52.871-04:00You’ll Never Guess What Google Did: Google Livestream Recap<div class="MsoNormal">
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You’ll Never Guess What Google Did: Google Livestream Recap</h4>
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<span style="font-family: inherit;">Google did it again. Yesterday, Google announced their
latest and greatest release in AdWords and Analytics 360 Suite for a
mobile-first world. </span><br />
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<span style="font-family: inherit;">If you were unable to sit in on <a href="https://www.youtube.com/watch?v=JW1LS94wLJw">Google’s Livestream announcement</a>,
here are the major PPC takeaways:</span><br />
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<span style="font-family: inherit;"><b>1.</b> Longer Ad texts are coming! Get ready to revamp your ad copies in the next couple of months. Although Google has not revealed a date for the expanded text ads, Google is already rolling out the beta. However, I have a hunch it will be publicly released this July.</span><br />
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<span style="font-family: inherit;">With the Expanded Text Ads, the ad copies will include two 30 character headlines and one 80-character length description line.</span></div>
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<span style="font-family: inherit;">Google’s product team predicts a 20% increase in CTR due to the shift to longer text ads. So get ready!</span><br />
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<span style="font-family: inherit;"><b>2.</b> For<span style="font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">get
about bidding up or down on the devices campaign settings tab! Google is
rolling out with device bidding, which will enable you to have bid modifiers
for desktop, mobile, and tablet up to +900%. </span></span><br />
<span style="line-height: 107%;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-family: inherit;"><span style="line-height: 107%;">Keep your eyes peeled for this feature, as it will
change the way you roll out a mobile-first strategy in the near future! Once
Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our
team will be following up with personal findings.</span><span style="line-height: 107%;">Keep your eyes peeled for this feature, as it will
change the way you roll out a mobile-first strategy in the near future! Once
Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our
team will be following up with personal findings.</span></span><br />
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<span style="font-family: inherit;"><b>3. </b>The
experience of AdWords is going to be revolutionized as a whole. Tandem
Interactive got a live, sneak peek into the future AdWords layout and let’s
just say…Google has yet to meet their match. </span><br />
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<span style="font-family: inherit;">Google is constantly keeping up with both the demands of online marketers and
consumers. For those who are in the AdWords and Analytics interfaces daily, you
will have more information accessible on user-friendly and visually appealing
charts. I know that the entire </span><a href="http://www.tandem-interactive.com/about-team-tandem/" style="font-family: inherit;">PPC nerd squad</a><span style="font-family: inherit;"> at
Tandem is just itching to get their hands on this new interface!</span></div>
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Not to mention, the teasing new rollout of Google Data Studio 360. If you are a
PPC guru like the Tandem PPC team, you pull charts monthly, weekly, or even
daily and can’t afford the manual labor or headaches from non-OCD formatted
reports, you will just die for the new Data Studio 360. The Data Studio
360 enables you to create the most amazing dashboards that are easily
shareable. You can pull from several compatible data sources and quickly
collaborate with several members of your team. </span><br />
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<span style="font-family: inherit;">Yes, Google has been saying “mobile is the next big thing”
for the past couple of years. And we get it Google, everyone has a phone that
never leaves their side. Mobile phones are the first thing we reach for in the
morning and mobile phones are the last thing you put down at night (unless you
wear glasses then second to last). So, it is time for in-house PPC managers and
<a href="http://www.tandem-interactive.com/">PPC management agencies</a>, to
begin efforts to lead with a mobile-first strategy! Mobile is no longer “the
next big thing”, mobile is here, mobile is now, and mobile is the most used
device for all of the where, what, when, why, and how moments that people are
searching for.</span></div>
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<i>“There are trillions of searches on Google and over half of those
searches happen on mobile” – Sridhar Ramaswamy, Senior Vice President - Google<br />
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Anonymoushttp://www.blogger.com/profile/13288672886418546749noreply@blogger.com01700 E Las Olas Blvd, Fort Lauderdale, FL 33301, USA26.1191564 -80.12532759999999126.1187109 -80.125958099999991 26.119601900000003 -80.124697099999992tag:blogger.com,1999:blog-5803931061423796634.post-65220311399251435412016-04-18T14:25:00.002-04:002016-04-18T14:25:53.539-04:00Google Explains How to Rank in Local Search<div class="MsoNormal">
To further prove that local search is becoming more popular
in the digital marketing realm, our <a href="http://www.tandem-interactive.com/">digital
marketing team at Tandem Interactive</a> has recently learned that Google has
expanded their help page on how to rank in local search.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUP2n3l0SKdftn_nb31sPQ_s9_umi9vcCs-NeYbrDHr2fI8TX34gIoNaj_5DuHHiqj-CGO5AW_348A0Y35DQm0dCBGpS36bxQLuZQEcgYuwKtM9yjtvgX3cXKZ6PwUs4Z1bSR-2YjgTaA/s1600/GoogleLocalSearch.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUP2n3l0SKdftn_nb31sPQ_s9_umi9vcCs-NeYbrDHr2fI8TX34gIoNaj_5DuHHiqj-CGO5AW_348A0Y35DQm0dCBGpS36bxQLuZQEcgYuwKtM9yjtvgX3cXKZ6PwUs4Z1bSR-2YjgTaA/s320/GoogleLocalSearch.PNG" width="320" /></a></div>
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To help you better understand what Google currently considers
when providing local search results, we have put together the following
overview of how to improve your local ranking according to the Google Support
Team:<o:p></o:p></div>
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<b>Ranking in the “Local
3-Pack"</b></div>
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<ul>
<li><span style="text-indent: -0.25in;">In order to rank in the local 3-pack, Google
encourages local businesses to have as much listing information complete and
correct as possible on their Google My Business page.</span></li>
</ul>
<ul>
<li><span style="text-indent: -0.25in;">Steps should be taken to assure your Google My
Business page is verified and published.</span></li>
</ul>
<ul>
<li><span style="text-indent: -0.25in;">Be sure to complete your business’ listing
description using relevant geographically-targeted keywords. Use keywords that
will likely match what and where your potential customer is searching for on
Google.</span></li>
</ul>
<ul>
<li><span style="font-family: Symbol; text-indent: -0.25in;"><span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><span style="text-indent: -0.25in;">Distance will still be taken into account by
Google. If a user doesn’t use a specific location in his or her search, Google
will display local search results according to what it knows about the user’s
current location.</span></li>
</ul>
<ul>
<li><span style="text-indent: -0.25in;">Google will likely display prominent locations
in its local search results according to a place’s popularity and what is being
said about that place across the internet.</span></li>
</ul>
<ul>
<li><span style="text-indent: -0.25in;">Online reviews will likely be taken into account
when listing local search results by Google. Therefore, local businesses with
more reviews and positive ratings will probably have a better position in local
search results than businesses with fewer and/or negative ratings.</span></li>
</ul>
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To learn more about how to rank in Local Search and Local
Search Engine Optimization, contact our online marketing firm in Fort
Lauderdale, <a href="http://www.tandem-interactive.com/">Tandem Interactive</a>,
today.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16757056180077855844noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-4439972712253853802016-03-22T10:39:00.000-04:002016-03-25T10:40:09.385-04:00How You Write Content Matters <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsEmG8oeWpbibZrNMEQpV26FvkJd5E-_sFaBaNcivEXIRq7X5lxZAqhIbHJzM4vMWuZe43fGMzT7jcVM2VlhhNqkWEBxXQF_nLIACvdV_MpVSaPNY6eeGX1lkMetzxPAD6uPoYWSYWdcM/s1600/Website-content-writing-service.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsEmG8oeWpbibZrNMEQpV26FvkJd5E-_sFaBaNcivEXIRq7X5lxZAqhIbHJzM4vMWuZe43fGMzT7jcVM2VlhhNqkWEBxXQF_nLIACvdV_MpVSaPNY6eeGX1lkMetzxPAD6uPoYWSYWdcM/s320/Website-content-writing-service.jpg" width="320" /></a></div>
<br />
It is no shocker that when I tell people I am a content writer, the first thing they say is, “Wow you must be a great writer.” While most people think this is true, I actually do not consider myself an amazing writer. In college, I took many English writing classes and while I did enjoy them, I also got a lot of B’s and numerous side comments from professors on ways to word things better. It was a constant struggle until one of my teachers mentioned that my writing just needs to flow and not sound so formal.<br />
<br />
I took these words into consideration. I have never been good at telling stories, which my two year old can attest to, but most of my <a href="http://www.tandem-interactive.com/">content writing</a> was informational and sadly robotic. How you write content matters in the same way how you speak to people matters. Many business owners and individuals do not take the proper time to create great content because they just don’t think about it. And in the world of the internet, content is all we see.<br />
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We are building human connections with the words we type. Creative, human-like content writing is providing a big impact on how we as humans feel about certain things, people, and even products. There are many reason why startups, app developers, tech companies, and retailers hire content writers for their business. More importantly, content needs to come from writers who write more like a human than a robot. If this is a struggle for you, <a href="http://www.tandem-interactive.com/">Tandem Interactive</a> has some ways to help you write like the human that you are.<br />
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• Read your content out loud. Embrace your language and pay attention to what your consumers are saying. Ask yourself simple questions like:<br />
<br />
-Does this sound like something a human would say?<br />
-Is this clear?<br />
-How would someone feel if I said this out loud?<br />
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• Throw out all the complicated MBA language you learned in college, along with all the unnecessary industry standard terminology that the average human needs a glossary to understand.<br />
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• Think about how your consumers speak, and how your family and friends talk to each other; do your best to write like how people speak to each other in real life.<br />
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So, does content writing really matter? It does to those who are searching for an answer; after all, you want to ensure that your answer is the one that attracts the consumers.<br />
<br />Anonymoushttp://www.blogger.com/profile/07885321189804223871noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-69399385400753717772016-03-21T10:03:00.000-04:002016-03-25T10:39:51.549-04:00Increasing your Email Newsletter Subscriptions Like a Pro!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoG4pm9_klxs_USHDp-e-gztz8G3Kr-iW81nRlA5QkTttzK5Iw0JNLRmT0suNVgRcIezgrWnWVe0PC5i8__c2z33nHe6ezeYV8lZMk6B3EXOhlPN2J_nixnZJT19GIyQv1HhoJFZehhe3H/s1600/newsletter+subscription.jpg" imageanchor="1"><img alt="Increase Newsletter Subcriptions" border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoG4pm9_klxs_USHDp-e-gztz8G3Kr-iW81nRlA5QkTttzK5Iw0JNLRmT0suNVgRcIezgrWnWVe0PC5i8__c2z33nHe6ezeYV8lZMk6B3EXOhlPN2J_nixnZJT19GIyQv1HhoJFZehhe3H/s320/newsletter+subscription.jpg" title="Increase Newsletter Subcriptions" width="320" /></a></div>
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<span style="font-family: "verdana" , sans-serif;">Have you ever gone to a website where they ask you to sign
up for a newsletter or email promotion, but there’s no incentive? You probably
just do like the rest of us and exit out of that website, and immediately find
another that does not require your email to deliver what you want – right? So,
how can you increase your newsletter subscriptions? <b>OFFER INCENTIVE!</b><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">If someone commits to allowing you to basically spam their
inbox and send them all of your promotions, they should be rewarded – and they
want to be! <o:p></o:p></span></div>
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<b><i><span style="color: blue;"><span style="font-family: "verdana" , sans-serif;">The
number one way to increase newsletter subscriptions is to offer an incentive to
sign up!<o:p></o:p></span></span></i></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuIdLuIn6-wsD9TNoOR1TIeHdacqF21nvd9xLf4d6U5ljDcR7n2c4M02jHyA6ompRA2-o7E-iXeKkSwy-P2HYxWr8IfD6eOtCS0FpdMAqwf2cyxnDO1CpDeX9Yb_23KAtuYDQi6fPCObpr/s1600/increase-e-commerce-email-newsletter-subscription-big.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Increase Newsletter Subcriptions" border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuIdLuIn6-wsD9TNoOR1TIeHdacqF21nvd9xLf4d6U5ljDcR7n2c4M02jHyA6ompRA2-o7E-iXeKkSwy-P2HYxWr8IfD6eOtCS0FpdMAqwf2cyxnDO1CpDeX9Yb_23KAtuYDQi6fPCObpr/s320/increase-e-commerce-email-newsletter-subscription-big.png" title="Increase Newsletter Subcriptions" width="320" /></a></div>
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<b><i><span style="color: blue;"><span style="font-family: "verdana" , sans-serif;"><br /></span></span></i></b></div>
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<span style="font-family: "verdana" , sans-serif;">Top performing newsletter subscriptions are ones that <b>offer vouchers</b> like $10 off a $75
purchase, or percent discount like 20% off your first order. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">For new brands and sites that sell apparel that is not
well-known, or for energy drink or supplement companies, <b>offer a free t-shirt</b>. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Educational sites where consumers are coming in to acquire
additional knowledge, <b>offer a free eBook</b>
version of one of your high-demand pieces. You can also offer something
relevant to your audience when asking them to sign their life away with your
newsletter subscription. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Own a vacation website, travel site, or cruise line? Offer
the chance to enter into a raffle to “Win a Trip!”<o:p></o:p></span></div>
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<b><span style="font-family: "verdana" , sans-serif;">NEXT…<o:p></o:p></span></b></div>
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<span style="font-family: "verdana" , sans-serif;">Tell them exactly what they will get when they sign up for
your brand’s newsletter subscription. Let them know what they can expect to get
out of it, and they will be more inclined to sign up. The more perks and
benefits there are opposed to NOT signing up will entice them to do so. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">As a business and a brand, you should 100% know your top
performing products and show them as visuals when offering incentives for
people to sign up for your newsletter. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><a href="http://www.tandem-interactive.com/" target="_blank">Online marketingagencies in Fort Lauderdale, Florida</a> recommend that you also <b>position your newsletter signup form based
on visitor behavior</b>. Pop-up signups are typical for retail sites, but if
your newsletter and brand are more informational, your consumer is going to test
it out on your site first since they don’t know what to expect.</span></div>
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<ul>
<li><span style="text-indent: -0.25in;"><span style="font-family: "verdana" , sans-serif;">Once they see that you are reputable and serve
their purpose, position your newsletter signup prompt lower in the layout
hierarchy.</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: "verdana" , sans-serif;">Place more important calls to action higher on
the page, such as Recommended Articles.</span></span></li>
</ul>
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<span style="font-family: "verdana" , sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Creating segments</b>
is another way to allow your readers to choose what they would like to receive
information on.</span></div>
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<ul>
<li><span style="text-indent: -0.25in;"><span style="font-family: "verdana" , sans-serif;">If they read an article, prompt them to sign up
to receive more pieces on the subject.</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: "verdana" , sans-serif;">During the newsletter signup process, allow them
to select certain categories they would like to receive email notifications on,
etc.</span></span></li>
</ul>
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<span style="font-family: "verdana" , sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>Bragging Rights.</b>
Show your users how popular your newsletter is and specify the number of people
who have signed up so far. Something along the lines of “Join over 100,000
Marketing Professionals,” or share the amount that people have saved, like “Subscribers
have saved $1,000,000 in discounts.” <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>It’s all about the
DETAILS.</b> Using bright details, graphics, and animations are attention-grabbing
and they have a psychological effect on your consumers to sign up. By giving
them an experience, they will be more likely to want to see more.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><b>No Form Required. </b>Top
online marketing agencies in Fort Lauderdale say that<b> </b>by NOT making your consumer have to fill out a form or type in
their email address, you can save them time and headache. Let’s face it –
consumers are pretty lazy these days. Upworthy adopted a newsletter signup
concept that used to be popular in the 90s, where a simple click on “one-click
subscription” opens their email app and has an email already generated, and
prompts consumers to simply hit “send” and be done! Bada-bing, bada-boom!<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><span style="line-height: 107%;">Now, you should never have to ask “how can I
increase my newsletter subscriptions?” ever again :)</span></span>Anonymoushttp://www.blogger.com/profile/13311565247011506808noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-91269419973446299542016-03-18T10:52:00.000-04:002016-03-18T14:02:48.021-04:00March Social Media Updates You Need Know About<div class="MsoNormal">
This coming March is going to be filled with plenty of new
developments in the social media world for <a href="http://www.tandem-interactive.com/" target="_blank">internet marketers</a>. <o:p></o:p><br />
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Some have been in the works for months, and some have
seemingly come out of the blue; regardless, these are the March social media
updates you need to know about.
<o:p></o:p><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg73Z5ChiXxPjKpqiwpLlDx-pbi2zVeLCW7hMjvjGyfwtA3YfAcc-QjduJGvwxhHKDxmaSSB7Z-zqyzOHQQlulJawlflcCJfBZSkH8mn66UdZqwITAx0rq86T3ekVyCpX2Vsg3525sgVtk/s1600/snappa_1458312570.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg73Z5ChiXxPjKpqiwpLlDx-pbi2zVeLCW7hMjvjGyfwtA3YfAcc-QjduJGvwxhHKDxmaSSB7Z-zqyzOHQQlulJawlflcCJfBZSkH8mn66UdZqwITAx0rq86T3ekVyCpX2Vsg3525sgVtk/s640/snappa_1458312570.jpeg" width="640" /></a></div>
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<br /></div>
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<b>Facebook introduces
WordPress plugin for Instant Articles. <o:p></o:p></b><br />
<b><br /></b></div>
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Combine the powers of the leading social media network and
the reach of a blog platform giant, and you have the WordPress plugin for
Instant Articles on Facebook. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
This upcoming April 12<sup>th</sup>, Instant Articles will
be available to all publishers via a WordPress plugin. The plugin has already
been tested with “a small group of publishers” on WordPress, and will allow
publishers using standard WordPress templates to activate the plugin off the
shelf. Consequently, users who prefer further customization will be able to
extend the plugin to support any other element they want. <o:p></o:p><br />
<br /></div>
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<b>Pinterest Ads Manager
opens up businesses of all sizes. <o:p></o:p></b><br />
<b><br /></b></div>
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Pinterest Ads Manager is now available to all small and
medium sized businesses, allowing all to schedule Promoted Pins. <o:p></o:p><br />
<br /></div>
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This announcement made such big waves due to the fact that
Nipoon Malhotra, an ads product lead, shared that companies who have already used
Pinterest Ads Manager have seen a 20 percent increase in clicks, all within a
month of starting their campaigns. Pair Pinterest Ads Manager with interest,
keyword, and customer database targeting, and you have a game-changing social
media update on your hands. <o:p></o:p><br />
<br /></div>
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<b>Facebook’s Atlas adds
video-ad serving and two new measurement tools. <o:p></o:p></b><br />
<b><br /></b></div>
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Video-ad serving and two new measurement tools are being
added to Facebook’s Atlas, their new ad serving and measurement platform.<o:p></o:p></div>
<br />
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According to Dave Jakubowski, Facebook’s head of advertising
technology, video ad serving via the Atlas platform will be “broadly available”
by the end of the month. With this, advertisers will be able to understand if
their online ads are influencing offline purchases through two new measurement
tools. The first measurement tool from Atlas, offline actions, will tie offline
sales to online ad spend. Path to conversion, the second measurement tool, will
provide insight into the multiple devices that users see ads on before pulling
the trigger on a purchase. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16145805279178745774noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-56751077088919379922016-03-16T11:23:00.000-04:002016-03-25T11:27:07.520-04:00SEO Myths Busted<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMDFjWKgdTr5jGJ9iMBBS-HstvICXzhxhZ_n9br-AUhaiudJm4VehW31OMIieyadrfdH49j_vPR4DVQK3y4ntzWrzUXQ3KCcWX8jlN5E9eRvN7J6Nh3BH7ioHQZ6KpqSaZZcC3mA6Nj3ce/s1600/12-seo-boosts8.jpg" imageanchor="1"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMDFjWKgdTr5jGJ9iMBBS-HstvICXzhxhZ_n9br-AUhaiudJm4VehW31OMIieyadrfdH49j_vPR4DVQK3y4ntzWrzUXQ3KCcWX8jlN5E9eRvN7J6Nh3BH7ioHQZ6KpqSaZZcC3mA6Nj3ce/s320/12-seo-boosts8.jpg" width="320" /></a> </div>
<div class="MsoNormal">
When it comes to SEO, it seems everyone in the digital
marketing space has an opinion. And with hundreds of ranking factors affecting
Google’s algorithm, it isn’t hard to see why. While we can all agree on the
basics (i.e. quality content, good; spammy backlinks, bad), there are several
ideas that can cause a good-natured SEO argument. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For instance, was Mobilegeddon really much ado about
nothing? Do search engines always listen to a site’s Robots.txt? What happens
when backlinks are removed? Let’s take a dive into some hotly debated SEO
tactics and myths.</div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; line-height: 107%;">Mobilegeddon</span></b></div>
<div class="MsoNormal">
Ahhhhhh, Mobilegeddon: last year’s Y2K for SEOs. There was
chatter, then panic, and then…no real consequence, right? Well, according to
the latest research, Mobilegeddon was, in fact, pretty profound. </div>
<div class="MsoNormal" style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhlDxO8YqSzOBxCVZD1i1BxZcUuE9ZKaqudBkAMWXtgYI54dXT-f9R8yafxk0DkOiE_R2n4qIk3QpZW8a07vTNxPGGH0l_9W0w9IcCx6ZE6KxPkH4IzHNM9jslI3IXysfnCangKKhvKuno/s1600/mobilegeddon-800x160.png" imageanchor="1"><img border="0" height="64" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhlDxO8YqSzOBxCVZD1i1BxZcUuE9ZKaqudBkAMWXtgYI54dXT-f9R8yafxk0DkOiE_R2n4qIk3QpZW8a07vTNxPGGH0l_9W0w9IcCx6ZE6KxPkH4IzHNM9jslI3IXysfnCangKKhvKuno/s320/mobilegeddon-800x160.png" width="320" /></a></div>
<div class="MsoNormal">
Google released its mobile update last April, which was
supposed to favor mobile-friendly sites in the search results. Initially, there
wasn’t much movement in traffic, and webmasters let out a collective sigh of relief.
But according to Stone Temple, non-mobile-friendly sites began to suffer lower
rankings as time went on. Google likely rolled out the update slowly, so the
full impact of the update wasn’t felt until later. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The lesson learned here? Wake up, and make sure your site is
mobile-friendly! </div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; line-height: 107%;">The effect of outbound
links</span></b></div>
<div class="MsoNormal">
It’s a widely held belief in the SEO community that linking
to other sites dilutes a website’s PageRank and authority. After you finally
get a user to your site, why tempt them to leave, right? Not so fast.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Google’s main mission is to provide users with the
information they’re seeking. So if your website helps Google achieve its goal,
they’re pretty happy. Providing users with relevant, high-value links to other
sites makes sense, and it can also help your rankings.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To prove this point, our friends across the pond at <a href="http://www.rebootonline.com/blog/long-term-outgoing-link-experiment" target="_blank">RebootOnline</a> (←see what I did there)
conducted an experiment. They created 10 websites with similar domain names,
site architecture, and an article optimized for a word they made up that
returned no results in Google’s SERPS. They placed three follow outbound links
to other highly authoritative sites to half of their experiment sites. And what
happened? You guessed it. Those sites ranked higher for their made up word than
the sites without outbound links. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The takeaway? Incorporate outbound links that are
authoritative and useful to your readers!</div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; line-height: 107%;">Robots.txt and noindex
meta tags</span></b></div>
<div class="MsoNormal">
A well-configured robots.txt is on every SEO checklist. But
just because you created one and submitted it to search engines doesn’t
necessarily mean they’re going to listen. It’s more of a suggestion.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That’s also true for the “noindex” meta tag. While a
robots.txt is supposed to stop a page from being index <i style="mso-bidi-font-style: normal;">and </i>crawled, a noindex meta tag is only supposed to stop a page
from being indexed. But this doesn’t always happen.</div>
<div class="MsoNormal" style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEfVKnI90rFng-tpQuFBcLly25mhqS6Ps_qJvSKCaDvUa0PIiCLwpufSI7ViqRkP5cEqokzNQBX95Vg6-GEJH5_Vq7IkQLAPjkzg9d-9hpRQCaFDi3Bj81y3Ql1BhIIKTAhCxowbcBVSp/s1600/194-robots-excluded.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEfVKnI90rFng-tpQuFBcLly25mhqS6Ps_qJvSKCaDvUa0PIiCLwpufSI7ViqRkP5cEqokzNQBX95Vg6-GEJH5_Vq7IkQLAPjkzg9d-9hpRQCaFDi3Bj81y3Ql1BhIIKTAhCxowbcBVSp/s400/194-robots-excluded.jpg" /></a> </div>
<div class="MsoNormal">
What’s the point? Don’t rely too heavily on spiders
listening to your directions in a robots.txt or noindex meta tag. </div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt; line-height: 107%;">Link echoes</span></b></div>
<div class="MsoNormal">
Backlinks have a huge impact on SEO and organic rankings.
That’s why SEOs spend so much time acquiring quality links, disavowing spammy
ones, and developing top-notch link strategies. But have you ever wondered (or
noticed) what happens to a site’s rankings after a particularly good or bad
link is removed? Do all of its positive or negative effects get erased too? </div>
<div class="MsoNormal" style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5sPlod7X6Paw9SWYZExg_ahu4YIkwOW3BBVvwRM-oy1sP9OfXXWIHdcxweoqtY0kBMz2xCxMP8LMIpHDMC-1bE2nRkR2l3F-DwLaTZrTIPCd49hW59AdQbAq_y4eOuvAMdHQ75rwMc1na/s1600/outbound-links-seo.jpg"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5sPlod7X6Paw9SWYZExg_ahu4YIkwOW3BBVvwRM-oy1sP9OfXXWIHdcxweoqtY0kBMz2xCxMP8LMIpHDMC-1bE2nRkR2l3F-DwLaTZrTIPCd49hW59AdQbAq_y4eOuvAMdHQ75rwMc1na/s320/outbound-links-seo.jpg" width="320" /></a></div>
<div class="MsoNormal">
It’s been theorized that Google tracks links even after
they’re removed. Sound crazy? Maybe. But a Moz team took this idea and ran with
it. They pointed links to websites, watched their positions increase, and then
removed the very links that increased the websites’ rankings. The sites’
positions didn’t change much at all, and they stayed static for several months
after the links were removed. Moz ran several tests to eliminate any tricky
variables, and the results remained the same.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So what does this mean? Links are incredibly influential and
their impact is not easily removed. So take your time when link building,
because your strategy will affect your site well into the future.</div>
<div class="MsoNormal">
<br /></div>
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Organic search is always changing, and as SEOs, it’s our job
to stay on top of developing trends, tactics and updates. While there is almost
always room for debate, we hope <a href="http://tandem-interactive.com/" target="_blank">Tandem Interactive</a> answered a few questions and settled a few
friendly SEO arguments.</div>
Hilary Kinzelhttp://www.blogger.com/profile/13872928579341823673noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-79618557593153921232016-03-16T07:32:00.000-04:002016-03-25T10:27:21.914-04:00Moz Local’s New My Business Console Tool <div class="MsoNormal">
Behold, <a href="https://moz.com/local/mybusinessconsole">My
Business Console</a>, a new feature created by the engineers at Moz that will
make importing locations from Google My Business to Moz Local even easier!<o:p></o:p></div>
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<b><br /></b></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcl2fquIf0brsx2apOBQfwD74XVs-ttGyB9ecb8Wp8bebuRr1GZTSPu6sUcVUn_C6vsU9AgKwiNwVyqqnnXNjT_qcA2aje0vK2OtgLYgCZNqAd7JmUlMtYAcwI9P6SO30i1DHqmrx2QK8/s1600/My+Business+Console.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcl2fquIf0brsx2apOBQfwD74XVs-ttGyB9ecb8Wp8bebuRr1GZTSPu6sUcVUn_C6vsU9AgKwiNwVyqqnnXNjT_qcA2aje0vK2OtgLYgCZNqAd7JmUlMtYAcwI9P6SO30i1DHqmrx2QK8/s320/My+Business+Console.JPG" width="320" /></a></div>
<br />
<b><br /></b>
<b>Why the Added
Feature?<o:p></o:p></b></div>
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If you’re like our Local SEO experts here at digital
marketing agency, <a href="http://tandem-interactive.com/">Tandem Interactive</a>,
you’re familiar with uploading Google My Business locations to Moz Local via
the CSV upload process. For bulk submissions, you would simply export the CSV
file from your Google My Business dashboard and upload to your Moz Local
account. However, this process was extremely hands-on and therefore prone to
errors.<o:p></o:p></div>
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<b><br /></b></div>
<div class="MsoNormal">
<b>How it Works<o:p></o:p></b></div>
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<br /></div>
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Starting this week, users can import bulk listings from
Google My Business by selecting “Import Listings” via the “Add Listings” button.
This feature will link your Google My Business account and Moz Local account,
making it easy to add or remove managers in bulk or by individual location. <o:p></o:p></div>
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<b><br /></b></div>
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<b>Using My Business
Console</b><o:p></o:p></div>
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<br /></div>
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Start your free user experience by heading to the My
Business Console homepage and selecting “Connect with Google”. After you enter
your Google My Business login credentials, you will be able to view each
location you are owner or manager of. For every location you own, you’ll have
the ability to manage who is able to edit location information and remove
anyone you no longer want to have manger access.<o:p></o:p></div>
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Furthermore, you’ll also be able to add a manger to two or
more Google My Business locations by simply selecting the desired locations and
clicking the “Add” button.<o:p></o:p></div>
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To add or remove a manager on all of your business
locations, head to your “Business Accounts” within My Business Console and add
or remove a person there. This will keep you from having to go into each
location and grant or take away manager access individually. <o:p></o:p></div>
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At our online marketing agency, Tandem Interactive, we agree
this feature will come in handy especially when a person joins or leaves an
organization. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16757056180077855844noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-82049134189282487602016-03-11T09:42:00.004-05:002016-03-11T09:42:47.776-05:00How to Remove “Permanently Closed” from a Business Listing on Google<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5FXQ3uUlVOirLq-RJYwf9vpJg4ajkian8y0YeXjkLnqDfYM4nJ80qNYQ6d5zlirIJT-d6Wdb3L-EWSkbE_kAoFjmWlsk8Kleu-XvjreScTXB4e_uzXOK5bVhBtIjf_zuSk5_nTnqBb6o/s1600/closed+sign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5FXQ3uUlVOirLq-RJYwf9vpJg4ajkian8y0YeXjkLnqDfYM4nJ80qNYQ6d5zlirIJT-d6Wdb3L-EWSkbE_kAoFjmWlsk8Kleu-XvjreScTXB4e_uzXOK5bVhBtIjf_zuSk5_nTnqBb6o/s200/closed+sign.jpg" width="200" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
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Are you having trouble with your business listing being
marked “permanently closed” on Google? This is actually a fairly common
problem, especially for local businesses that have relocated.</div>
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<o:p></o:p></div>
<div class="MsoNormal">
So, what is a business owner to do when its customers are
faced with an ugly, red sign on Google that reads “permanently closed”? Our <a href="http://www.tandem-interactive.com/">South Florida digital marketing
agency</a>, Tandem Interactive, has put together a set of tips on how to remove
“permanently closed” from a business listing on Google.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Tip #1: Update your business name, address and phone number
in your Google My Business dashboard to reflect current contact information.<o:p></o:p></div>
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<br /></div>
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Tip #2: Search for and claim duplicate listings. This tip is
often overlooked by clients who don’t understand why their business is showing
as “permanently closed” on Google when they’ve already updated their verified
Google My Business page. It usually means there’s ANOTHER listing that Google
is pulling search results from. So, claim all duplicate listings of your
business and update with the current address.<o:p></o:p></div>
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<br /></div>
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Tip #3: Contact Google My Business and ask their support
team to mark an old location as “moved”, which is a new feature that is
available. Local SEO experts suggest reaching out to them via <a href="https://twitter.com/GoogleSmallBiz">Twitter</a> for a faster, more
effective response. By doing this, an old listing will eventually disappear
from Google Search and Maps; and Google will implement a 302 HTTP status code
that will redirect customers to a new location.<o:p></o:p></div>
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For more information on managing your local business listing
on Google and how you can optimize your business’ opportunity in Google Local
Search, contact trendy online marketing agency, <a href="http://www.tandem-interactive.com/">Tandem Interactive</a>, today. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16757056180077855844noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-39756865985643633432016-03-10T10:48:00.000-05:002016-03-25T10:50:44.714-04:00Customizing Your Local SEO Strategy to your Business Model<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZfLZ-4dqBB1zPjXPFSaqvT9QnTnnbQxUuOeGfylJbfLmJok7Iqehky4dCkhfekPfxTq2LpQPWxuFLBR9bqIirGQ0lwAkVZCZxfOjyduZELXNhI_88PLGrLxsQZP3bcrU9X-xORQ7k5Q/s1600/SEO-Strategies-questions-approach.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZfLZ-4dqBB1zPjXPFSaqvT9QnTnnbQxUuOeGfylJbfLmJok7Iqehky4dCkhfekPfxTq2LpQPWxuFLBR9bqIirGQ0lwAkVZCZxfOjyduZELXNhI_88PLGrLxsQZP3bcrU9X-xORQ7k5Q/s640/SEO-Strategies-questions-approach.jpg" width="640" /></a></div>
<br />
If you are not utilizing <a href="http://www.tandem-interactive.com/">a local SEO strategy</a> to get your
business visible in the online world, then you are missing a major opportunity
to be seen when a prospective customer uses a desktop or mobile device to
perform a search related to your company’s offerings.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Local SEO is not a complicated practice, it is more of a
series of cumulative steps that are utilized to increase the presence of your
company through search engines. Tandem Interactive is a team of SEO specialists
that can help tailor your business’s SEO efforts to your business model through
the following steps:<o:p></o:p><br />
<br />
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">1.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;">Determine
Your Business Model.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Single Location Brick & Mortar<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Multi-Location Brick & Mortar<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Single Location Service Area Business<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Multi-Location Service Area Business<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Multi-Office Campus or Multi-Practitioner
Business<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l6 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Home-Based Business<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">2.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;">Match Your
Business Model to Google Guidelines.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<b>• Single
Location Brick & Mortar -> <o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l7 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB listing with a visible listing.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l7 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
•<b> Multi-Location
Brick & Mortar -><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB listing per location with a visible
address.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Each location has a unique phone number.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l4 level1 lfo4; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<b>• Single
Location Service Area Business -><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l3 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB listing.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l3 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Use an appropriate box to indicate if there is
no address, or if you serve customers at your location as well as theirs. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l3 level1 lfo5; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<b>• Multi-Location
Service Area Business -><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo6; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB per location with unique phone numbers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo6; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Use an appropriate box to indicate if there is
no address, or if you serve customers at your location as well as theirs.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo6; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<b>• Multi-Office
Campus or Multi-Practitioner Business -><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l5 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB listing per office or practitioner.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l5 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Each has a unique phone number.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l5 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Practitioners must format their GMB business
titles properly.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l5 level1 lfo7; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<b>• Home-Based
Business -><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l8 level1 lfo8; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->One GMB listing, hide the address if you do not
want it made public.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l8 level1 lfo8; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->No P.O. boxes or virtual offices.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">3.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal; line-height: normal;">
</span></span></b><!--[endif]--><b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;">Develop
Your Website’s Content Strategy.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<b><span style="font-size: 12.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;"><br /></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><b style="text-indent: -0.25in;">Single
Location Brick & Mortar -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><b style="text-indent: -0.25in;">Multi-Location
Brick & Mortar -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->An original and high quality webpage for each
physical location with a complete NAP at the top of the page.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><b style="text-indent: -0.25in;">Single
Location Service Area Business -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->An original and high quality webpage for all of
the important cities you serve.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><b style="text-indent: -0.25in;">Multi-Location
Service Area Business -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->An original and high quality webpage for each
physical location with a complete NAP at the top of the page.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->An original and high quality webpage for all of
the important cities you serve beyond the physical locations<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><b style="text-indent: -0.25in;">Multi-Office
Campus or Multi-Practitioner Business -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->An original and high quality page for every
office, campus, or partner in the practice with a complete and unique NAP at
the top of the page.</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"><br /></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><b style="text-indent: -0.25in;">Home-Based
Business -></b></li>
</ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Unique, high quality page that showcases each
product or service your business offers.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]-->Create a unique and high quality page for every
city that you offer your services.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l2 level2 lfo9; text-indent: -.25in;">
</div>
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<br /></div>
<br />
<div class="MsoNormal">
While these are business model specific local SEO
strategies, <a href="http://www.tandem-interactive.com/">Tandem Interactive</a>
wants you to be aware that there also are local SEO techniques for all business
types. If you are interested in developing an SEO strategy for your company,
contact the SEO specialists in Fort Lauderdale today!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/12126934515689009589noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-513039557273613422016-03-09T10:13:00.000-05:002016-03-25T10:24:14.606-04:004 Tips on Developing a Social Media Strategy and Avoiding PR Disaster Maybe you can recall the infamous Chrysler Tweet in 2011, where an employee used R-rated language to tweet about Detroit drivers through the Chrysler’s Auto Twitter page? Yes, he did get fired. But, it was the firm’s PR department that suffered the most. Mainly due to Chrysler not renewing its contract, but, if the firm’s social media strategy had been developed to avoid disasters like this, then things would have been a lot different.<br />
<br />
A social media strategy from Tandem Interactive is not only outlined for you, but it is also managed and held to a higher standard. We understand that one misguided tweet or post can greatly impact the reputation of even the strongest brand. These 4 tips on implementing an efficient <a href="http://www.tandem-interactive.com/">social media strategy</a>, will help reduce the probability of a PR disaster.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOrDb909SDmnBfvvRJxs497dom9DsN3zu8oS23BnqA7p72TEY7g2aKnncQkXQt5xGhAropYg9wO3iikTzar1VvJEsWTPSNXcY9HszKaLsB7iCMInEP30QYhylFwbPZ5ciaWaJtYFGqt0/s1600/integrating-social-media-into-comms-plans.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAOrDb909SDmnBfvvRJxs497dom9DsN3zu8oS23BnqA7p72TEY7g2aKnncQkXQt5xGhAropYg9wO3iikTzar1VvJEsWTPSNXcY9HszKaLsB7iCMInEP30QYhylFwbPZ5ciaWaJtYFGqt0/s320/integrating-social-media-into-comms-plans.jpg" width="320" /></a></div>
<br />
1. Develop the Basics of your Strategy<br />
<br />
By developing the basics of your strategy, you are setting the tone and formulating rules that need to be clear and specific. Think about all the ways your strategy will respond to key industry changes and how to reinforce it. Ask the following questions:<br />
<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>What are the goals of your activity on social media?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Which platforms will you use to accomplish them?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>What will your activity be like – what kinds of content will be shared?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Who is your target audience<br />
<br />
2. Establish a Crisis Strategy<br />
<br />
Make sure that your strategy provides a clear definition of social media crisis. A crisis can mean different things to different brands. By suggesting what kind of posts can be considered crisis and providing the fundaments of reaction to them in the effort to alleviate negative impact is a priority.<br />
Many social media campaigns use brand development by using hashtags and later it backfires and damages the overall plan.<br />
<br />
3. Choose the Right Speakers<br />
<br />
You wouldn’t want someone who works at Mac Cosmetics to speak on behalf of Sephora. No, that would be a disaster. So, choosing the right speaker who will have access to your social media accounts and will be authorized to post for the brand is standard for an awesome social media strategy. Making sure they know the rules and limitations for that business will help reduce a PR disaster.<br />
<br />
4. Build Response Scenarios<br />
<br />
Tandem Interactive knows that providing your team with a selection of ready-made scenarios for dealing with different exchanges, helps with strategizing social media efforts. Being aware that every situation is different and needs to be treated differently is the nature of social media. A well-defined strategy will be to your advantage as it will give you time to decide which approach is best instead of developing one for every new scenario. Responding to negative reviews and monitoring online conversations will help address situations before the internet does it for you.<br />
<br />
Our boutique <a href="http://www.tandem-interactive.com/">SEO agency in Ft. Lauderdale, FL</a> has developed a great social media strategy that ensures your social media interactions bring many benefits and greatly reduces the chances of a serious PR crisis.<br />
<br />Anonymoushttp://www.blogger.com/profile/07885321189804223871noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-81202990275945041752016-02-25T12:41:00.002-05:002016-02-25T15:09:20.531-05:00Tandem Interactive Furthers their Trendy Online Marketing Solutions at the 2016 Pubcon SFIMA Masters Group Training Session<div class="MsoNormal">
Team Tandem is always a major part of not only Pubcon, but
also the South Florida Interactive Marketing Association (SFIMA), attending all
events and lending our volunteer services in any way possible. Part of what
makes Tandem so great is our commitment to evolving as the world of digital
marketing inevitably transforms. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Yesterday, the <a href="http://www.pubcon.com/pubcon-sfima-summit-2016" target="_blank">2016 Pubcon SFIMA Summit</a> began with Masters
Training Sessions that included four workshop tracks to choose from: SEO
Organic Traffic Optimization with Tandem Interactive’s President Joe Laratro
with Bill Hunt and Eric Enge, Social Media Campaigns with Jabez LeBret, Lisa
Buyer and Melissa Fach, Paid Search with Brad Geddes and Frederick Vallaeys,
and Social Media Advertising with Dennis Yu and Larry Kim.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Social Media Campaigns track that I sat in covered
social media 2016 for business, visual and videos on social, social on mobile,
analytics for social, influence and hacks, optimization and planning essentials
and tools, as well as covered best practices for each social media platform
like Facebook, Twitter, LinkedIn, and Google+ (which was barely covered due to
its un-popularity). <o:p></o:p></div>
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<br /></div>
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The following is a recap of what was covered in the Social
Media Campaigns track at Pubcon SFIMA:<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<b>Lisa Buyer on Social Media in 2016: <o:p></o:p></b></div>
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<b><br /></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<i>“Mobile isn’t killing our desktop, it’s killing our free time.”</i> –
Rand Fishkin<o:p></o:p></div>
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<br /></div>
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</div>
<ul>
<li><span style="text-indent: -0.25in;">Mobile is not taking away from desktop search
and time, it is just causing us to be on devices all day, rather than simply
saving our time for desktop searches during the era where there were no smart
phones and mobile apps.</span></li>
<li><span style="text-indent: -0.25in;">Video is going to be critical this year. Last
year, we really saw it coming into the market, but this year video needs to be
part of your strategy; doesn’t have to be big spend but definitely should be
considered.</span></li>
<li><span style="text-indent: -0.25in;">‘Moments’ on Facebook should be considered.
Market for moments and experiences – experiences help define social identities</span></li>
<li><span style="text-indent: -0.25in;">Fastest growing demographic on snapchat is
actually 25 and up. </span></li>
<li><span style="text-indent: -0.25in;">More customers are turning to Facebook and
Twitter to leave their comments, questions, and reviews on companies</span></li>
<li><span style="text-indent: -0.25in;">Facebook is becoming more and more focused on
their search results</span></li>
<li><span style="text-indent: -0.25in;">Instagram is owned by Facebook and organic still
works with it, you can optimize using keywords and hashtags.</span></li>
<li><span style="text-indent: -0.25in;">Live streaming mobile apps are big this year -
Periscope, Facebook live.</span></li>
<li><span style="text-indent: -0.25in;">Lisa's PR secrets: being first whenever possible
- breaking a story, watching industry news, competitors, be the source of that
news to your following.</span></li>
</ul>
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<o:p><br /></o:p></div>
<div class="MsoListParagraphCxSpLast" style="text-align: center;">
<o:p><a href="https://twitter.com/TandemTweets" target="_blank"><img alt="Social Media Metrics 2016" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfpkbGoWchLeYuS-eFX-jtE4Bnz8waSbvGzKCB4gwHxjTUXVKArtMeth7ctlJ_0Y04rEipbDrqlyJCRg9XMf8MKfboz2gD3RFBB9OBnF50fujHTN9FWpUGdQY-rB9b6S46dZze4BmcVY9y/s640/12733403_10153388981667543_2389679198232681943_n.jpg" title="Social Media Metrics 2016" width="640" /></a></o:p></div>
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<b><br /></b></div>
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<b>Jabez on User Generated Content (UGC):</b></div>
<div class="MsoNormal">
<span style="text-indent: -0.25in;"><br /></span></div>
<ul>
<li><span style="text-indent: -0.25in;">The number one reason to focus on UGC for social
is that the users create the content for you – saves you time!</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Z Gallerie example - on Instagram they asked
people to share their personal photos of their furniture in their home, tag
them, etc. and then Z Gallerie shares it. </span></li>
<li><span style="text-indent: -0.25in;">Send a picture with your pet and say why you are
excited to go to conference, how your animal likes your new couch, etc. </span></li>
<li><span style="text-indent: -0.25in;">Find hashtags that your customers use</span></li>
<li><span style="text-indent: -0.25in;">Have people send in their own stories in
relation to your industry</span></li>
<li><span style="text-indent: -0.25in;">Where in your industry are things happening
frequently that you can share, have consumers engage in, and build your brand
for you.</span></li>
<li><span style="text-indent: -0.25in;">Engage with your most active commenters, say
thanks for the support and being an advocate</span></li>
</ul>
<div>
<b>Melissa on User Generated Content (UGC):</b></div>
<div>
<span style="text-indent: -0.25in;"><br /></span></div>
<ul>
<li><span style="text-indent: -0.25in;">If someone comments you on social media, screen
shot it and share it, you can also engage and ask questions in the comments in
order to get more out of it. </span></li>
<li><span style="text-indent: -0.25in;">Mentions.com will email you alerts for anytime you are mentioned on social media</span></li>
<li><span style="text-indent: -0.25in;">Repurpose everything, embed social comments in
content, do the same in emails, link to articles</span></li>
<li><span style="text-indent: -0.25in;">Take things that people say and link to it in
content, link to a relevant old piece of content like an old blog post that
relates, old article, etc.</span></li>
<li><span style="text-indent: -0.25in;">search for "posts about____" on Facebook
and you can see what people are saying about that topic and then target them.</span></li>
<li><span style="text-indent: -0.25in;">Quaker Oats "send us your recipe"
contest - they receive 12,000 recipes that they can now use as content</span></li>
<li><span style="text-indent: -0.25in;">DO NOT WRITE ALL PARAGRAPHS</span></li>
<li><span style="text-indent: -0.25in;">Use lists, bullet points, multiple headlines
with photos, etc. People are not taking the time anymore to read long-form
content. </span></li>
<li><span style="text-indent: -0.25in;">Long-form is okay, but it has to be broken down
with headlines or photos. This is not only a benefit for your consumer, but
also for Google, to make it easier for Google to crawl as well.</span></li>
</ul>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="text-align: center; text-indent: -0.25in;">
<a href="https://twitter.com/TandemTweets" target="_blank"><img alt="Jabez LeBret at Pubcon SFIMA Summit" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzsKqIPHVFeiWzf93Z0_faxhgDC-qV_aBSbAKv_1Umk3N1ggT2xTcApIQLnB5X7YIHlZI6Ixlx9JV71U7jm5gMotiuM-_vLbZByDyYHG6aeDAuy4wdoCwI0_joq25Wjf4sNOADLBgo-rH4/s400/1609635_10153389007212543_6411419836763149835_n.jpg" title="Jabez LeBret at Pubcon SFIMA Summit" width="400" /></a></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Lisa Buyer on When to Post</b></div>
<ul>
<li><span style="text-indent: -0.25in;">Analyze general best times and then best times
for your particular business</span></li>
<li style="text-align: left;"><span style="text-indent: -0.25in;">Use BufferApp to take into consideration time
zones, least competitive times, worst times, network times through Facebook,
etc., peak times for each network and your brand</span></li>
<li style="text-align: left;"><span style="text-indent: -0.25in;">The worst time may actually be the best time to
get through the clutter organically on social media.</span></li>
<li style="text-align: left;"><span style="text-indent: -0.25in;">"Tuesday, Wednesday, and Thursday are the
best days to post" – Jabez</span></li>
<li style="text-align: left;"><span style="text-indent: -0.25in;">"During the week, I see more retweets; but
on the weekends, I see more clicks during off hours" – Melissa</span></li>
</ul>
<br />
<div class="MsoNormal">
<b>Lisa Buyer: Social Data Tips</b></div>
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<ul>
<li><span style="text-indent: -0.25in;">Find your best content through Analytics and
repurpose or re-share</span></li>
<li><span style="text-indent: -0.25in;">Find your best post types and use them more
often</span></li>
<li><span style="text-indent: -0.25in;">Find your best writers based off of best content
created and shown through Analytics, have them be </span><span style="text-indent: -0.25in;">point on content or specialty clients</span></li>
<li><span style="text-indent: -0.25in;">Third-party content analysis to create ideas or ‘better
than them’ content</span></li>
<li><span style="text-indent: -0.25in;">Most mistakes on Facebook ads or promoted
content are made around segmentation, you want to target well, rather than a
large target audience. Spend very little, but get the most clicks out of
it. </span></li>
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<b>Lisa Buyer: Facebook Tips<o:p></o:p></b></div>
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<ul>
<li><span style="text-indent: -0.25in;">When uploading a link or video - remove the link
after the target pops up. This way, your entire post is clickable and delivers
your target. Boosts CTR and you can edit the description to have a call to
action instead - only under business profile.</span></li>
<li><span style="text-indent: -0.25in;">If you respond to 90% of Facebook messages
within 5 minutes, you can receive a badge that marks your brand as "responds
efficiently" </span></li>
<li><span style="text-indent: -0.25in;">Facebook Notes is making a comeback and not a
lot of businesses are taking advantage of it just yet. Repurpose blog posts
into notes.</span></li>
<li><span style="text-indent: -0.25in;">Customize posts meta descriptions and titles</span></li>
<li><span style="text-indent: -0.25in;">Facebook posts should be custom, not auto-populated
exact copy like from Twitter and Pinterest, even Instagram. Hashtags don’t work
as well in Facebook and native posts through Facebook (not Hootsuite) perform
better. </span></li>
</ul>
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<b>Melissa Fach on Twitter: </b><o:p></o:p></div>
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<ul>
<li><span style="text-indent: -0.25in;">Share industry news, even if it is not directly
related to your business - aka share diabetes break through even if you are a
heart surgeon.</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Retweet brand mentions</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Twitter update 2/10/2016 - when you open twitter
after being away for a while, the Tweets you are most likely to care about will
be at the top of your feed</span></li>
<li><span style="text-indent: -0.25in;">Twitter update 2/18/2016 80% customer service
requests are happening on Twitter, brand new Twitter customer service tools -
every brand should be checking Twitter daily to respond to customers</span></li>
<li><span style="text-indent: -0.25in;">You can now send a customer service feedback
survey, or add a comment. </span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Followerwonk breaks down your most influential
followers</span></li>
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<b>Lisa Buyer: Instagram</b><o:p></o:p></div>
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<ul>
<li><span style="text-indent: -0.25in;">30 billion photos shared</span></li>
<li><span style="text-indent: -0.25in;">300 million monthly active users in 2014</span></li>
<li><span style="text-indent: -0.25in;">17 second videos</span></li>
<li><span style="text-indent: -0.25in;">Avoid posting irrelevant photos</span></li>
<li><span style="text-indent: -0.25in;">Avoid ignoring your followers</span></li>
<li><span style="text-indent: -0.25in;">You don’t have to post frequently, but make sure
you are posting quality photos and visuals</span></li>
<li><span style="text-indent: -0.25in;">If you are not in retail, auto, travel, or
finance, your industry has the potential to dominate Instagram right now</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Instagram is great for brand awareness and being
a part of a community</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Build an Instagram plan: types of photos to
share, who to target, specific hashtags determined</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Interact with like-minded people and grow your
circle</span></li>
</ul>
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<b>Lisa Buyer on Pinterest:</b><o:p></o:p></div>
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<ul>
<li><span style="text-indent: -0.25in;">Already 5 million costume pins for Halloween
this year</span></li>
<li><span style="text-indent: -0.25in;">Renovations are popular when buying a new home</span></li>
<li><span style="text-indent: -0.25in;">People go on Pinterest for ideas and to get help
completing a task</span></li>
<li><span style="text-indent: -0.25in;">71% of Pinterest users are women</span></li>
<li><span style="text-indent: -0.25in;">However, 1/3 of new signups are now men</span></li>
<li><span style="text-indent: -0.25in;">There’s a tool that will tell you everything
that has been shared off your website or blog</span></li>
<li><span style="text-indent: -0.25in;">Optimize the source URL and descriptions and
captions</span></li>
<li><span style="text-indent: -0.25in;">Avoid pinning duplicate content</span></li>
<li><span style="text-indent: -0.25in;">Create boards around exact match keywords</span></li>
<li><span style="text-indent: -0.25in;">Make sure that you have ‘Pinable’ images on your
website and blog</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Keep track of Pinterest traffic in Google
Analytics and make sure it is increasing</span></li>
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<b>Jabez on LinkedIn</b></div>
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<ul>
<li><span style="text-indent: -0.25in;">Requests for help and comment - most popular LinkedIn
content found by average number of likes per post</span></li>
<li><span style="text-indent: -0.25in;">LinkedIn will not give weight to identical
content shared on its network, has to be unique and you can link back to
original. </span></li>
<li><span style="text-indent: -0.25in;">LinkedIn just does not have a good ROI, even for
job postings, you can run a sponsored ad on Facebook and filter out the leads,
as well as add a photo and get more from that job ad than LinkedIn.</span></li>
</ul>
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<b>Lisa Buyer: SnapChat</b></div>
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<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">hire a snapchat influencer to take over your Snapchat account and take it to levels fast that starting from the bottom won’t</span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Ex. guy who Snapchatted for Disney, Stride Gum, and others</span><span style="text-indent: -0.25in;">-</span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span></li>
<li><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Figure out how your industry can be useful on Snapchat and start dominating it.</span></li>
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<i> "Snapchat is going to be huge!" - Jabez LeBret</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoO14Y_e57eJ8l6za-F_QVEdg0za3fNTVr_S8TRADQgu3JecCVGOjGLLRmvAosuVtnl2160xRknJtPBirIzd46WgFoAaVcfHoi8vB9W75iC_46R1Fg3aUMp004jt_MJJ97KtkBmwsmPxSd/s1600/Snapchat_Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoO14Y_e57eJ8l6za-F_QVEdg0za3fNTVr_S8TRADQgu3JecCVGOjGLLRmvAosuVtnl2160xRknJtPBirIzd46WgFoAaVcfHoi8vB9W75iC_46R1Fg3aUMp004jt_MJJ97KtkBmwsmPxSd/s200/Snapchat_Logo.png" width="200" /></a></div>
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<b>Lisa Buyer: Avoiding PR Disasters with a Social Media
Policy</b></div>
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<ul>
<li><span style="text-indent: -0.25in;">be real during a tragedy</span></li>
<li><span style="text-indent: -0.25in;">stop automated posts</span></li>
<li><span style="text-indent: -0.25in;">be respectful and make room in the newsfeed for
tragedy posts by respectful news sources</span></li>
<li><span style="text-indent: -0.25in;">confirm sources before sharing news</span></li>
</ul>
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If you were unable to attend the 2016 Pubcon SFIMA Summit
Masters Group Training, Tandem Interactive will be giving you exclusive, live-tweeting
coverage via <a href="https://twitter.com/TandemTweets">@TandemTweets</a>. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/13311565247011506808noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-76822371860560754832016-02-19T12:52:00.004-05:002016-02-22T09:45:03.054-05:004 Reasons You Can't Even..<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7iT0ra2LjQqDbLijafcRvBeNb2qo41BcrjDqWjqLoQgHZtB3mHviGj_qr2tYZ-dByWTqHIVRLlrr1pXCgNy80fOY3203e4ZqaJYyrwSSvQ7t35rgOaxx1nQ9YeCJ1pAAsk5OJZqG1SZIQ/s1600/cant+even.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7iT0ra2LjQqDbLijafcRvBeNb2qo41BcrjDqWjqLoQgHZtB3mHviGj_qr2tYZ-dByWTqHIVRLlrr1pXCgNy80fOY3203e4ZqaJYyrwSSvQ7t35rgOaxx1nQ9YeCJ1pAAsk5OJZqG1SZIQ/s200/cant+even.jpg" width="133" /></a></div>
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Today’s millennials “<b>can’t
even</b>” anymore. They can’t deal with minor day to day struggles that older
generations would have given an arm or leg for. Millennials are lucky to have
any piece of information or answer to there every “oh so important” questions;
“Is there really a bacon shortage predicted for 2017?” With Google, Wiki,
WebMD, Facebook, Instagram, and Twitter there really isn’t ANYTHING you can’t
find out today. Let’s face it, the children of today’s millennials will have a
very difficult time getting away with anything.
<o:p></o:p></div>
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Unfortunately, with access to the all-knowing Google at our fingertips,
Millennials <b>can’t even</b> face-to-face
anymore. The need to do business face-to-face, look for answers from peers, or
seek additional information from others has more or less died. But I am going
to tell you, yes you the Millennial reading this on their new super-sized
mobile device, why you <b>can even</b>
attend<a href="https://www.sfima.com/event/pubcon-summit-2016/"> PUBCON SFIMA Summit 2016</a> here in sunny south Florida. <o:p></o:p></div>
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Millennials seek out things that are useful and can enhance
their lives. Although a conference is useful, it is also time consuming and out
of the way. Why attend a conference that you will eventually be able to stream
or read from your hand held device? Here is why live face-to-face settings such
as Pubcon SFIMA, is both useful and “cool.” <o:p></o:p></div>
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<ol>
<li><span style="text-indent: -0.25in;">Networking:
Pubcon SFIMA Summit is two days of constant informal face-to-face meetings with
people in your industry, competitors, and clients. Do not shy away from
competitors but learn from their mistakes or relish in their accomplishments.
Seek out new connections and advice from other areas in the industry. And
lastly, put a face to your clients you have only virtually met. Getting to know
someone on a personal level can be a huge business game changer!</span></li>
<li><span style="text-indent: -0.25in;">Education:
SFIMA meets monthly and hosts large conference such as Pubcon SFIMA Summit 2016
where creative juices are replenished and incredible brains are picked. This
association provides endless information for all members new and existing with
keynotes like Scott Stratten, Brad Geddes, Dennis Yu, and Tandem Interactives
favorite; Joe Laratro.</span></li>
<li><span style="text-indent: -0.25in;"><a href="http://www.tandem-interactive.com/">TandemInteractive:</a> Yes, that is right, all members of Tandem Interactive will be
present at Pubcon SFIMA at one point or another. Yours truly will be attending
Thursday taking in new information and making new connections as well as
keeping up with old ones. If you want to come hangout with the coolest boutique
online marketing agency register for <a href="https://www.sfima.com/event/pubcon-summit-2016/">Pubcon SFIMA</a> Summit 2016 today or join
SFIMA’s monthly gatherings every second Thursday of the month! From one
millennial to another, SFIMA is not something you “</span><b style="text-indent: -0.25in;">can’t even</b><span style="text-indent: -0.25in;">.”</span></li>
<li><span style="text-indent: -0.25in;">It’s
Fun!: Believe it or not, you are in the “coolest” line of business. No one
knows how to have a better time than online marketers. Isn’t our moto “work
hard, play hard”? If not, it may as well be! Mix in with SFIMA’s social
gatherings and see for yourself. Doing business should not be stale and boring.
Get off the internet and start living! Accessing industry information via
internet is nothing like live interactions. </span><span style="font-family: "wingdings"; text-indent: -0.25in;">J</span></li>
</ol>
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There is a huge benefit to connecting with people in similar
and vertical industries that has been over looked by the recent generations.
Joining an organization such as South Florida Internet Marketing Association is
great to boost your social media profiles and resumes but why not get every
penny out of your investment? Engaging and participating with SFIMA members may
be just the thing your business or career is lacking. Don’t miss the chance to
have live meetings with renowned marketing gurus who make time for you to come
pick their brain!<o:p></o:p></div>
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Still not convinced? Still “can’t even”? Just approach one
of Tandem Interactive's fun and friendly members and we will show you otherwise.
As long time members we will introduce you to the right people and point you to
the keynote speakers you should be sitting in on for your personal growth!<o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/13288672886418546749noreply@blogger.com0Fort Lauderdale, FL, USA26.1224386 -80.13731740000002925.8943676 -80.460040900000024 26.3505096 -79.814593900000034tag:blogger.com,1999:blog-5803931061423796634.post-60072571993989757392016-02-17T12:00:00.003-05:002016-02-17T12:00:35.474-05:00Better Link Building for Your Business<div class="MsoNormal">
Between the Penguin update, selective publishers and other
changes in Local SEO, many businesses are reevaluating their link building
efforts in the New Year, while other companies have abandoned the strategy all
together. Fact of the matter is, link building STILL MATTERS and our boutique
digital marketing agency, <a href="http://www.tandem-interactive.com/">Tandem
Interactive</a>, wants you to better understand how to optimize your online
marketing efforts with these updated tips for link building for your business.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC4C4LGe0eCGa22BuLvnVde5bpE3vZIHLw-mA6zW0nuqFvtrtunVn0ESYG7WhTk23pMDwgITDhFxyYV51kwYhmQrtprr9BQtv5UdLWTdur_aM0LHOpscyipiQkXeAPXr3u89rL-l32aMQ/s1600/link+building.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC4C4LGe0eCGa22BuLvnVde5bpE3vZIHLw-mA6zW0nuqFvtrtunVn0ESYG7WhTk23pMDwgITDhFxyYV51kwYhmQrtprr9BQtv5UdLWTdur_aM0LHOpscyipiQkXeAPXr3u89rL-l32aMQ/s320/link+building.JPG" width="320" /></a></div>
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<span style="text-indent: -0.25in;">1. </span><b style="text-indent: -0.25in;">Connect
with local bloggers</b><span style="text-indent: -0.25in;"> – Build relationships with people in your area that
regularly write about local businesses to gain a mention and/or link to your
company. For example, if you own a barbeque restaurant, you’ll benefit from
building a relationship with a local blogger that is likely to write about the
best barbeque joints in the area.</span></div>
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<span style="text-indent: -0.25in;">2. </span><b style="text-indent: -0.25in;">Go after
local awards</b><span style="text-indent: -0.25in;"> – Almost every city awards local businesses for specific
efforts put forth in the community. Find out what awards are up for grabs in
next year and if your business is eligible for any. Cities and local
organizations usually always post awards results online and link to recipients.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<b style="text-indent: -0.25in;"><br /></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">3. </span><b style="text-indent: -0.25in;">Build out
a local resource page</b><span style="text-indent: -0.25in;"> – Put thought into the information you provide on
this page to give visitors insight into things they actually want to know. For
example, if your local spa is located in Fort Lauderdale, our </span><a href="http://www.tandem-interactive.com/" style="text-indent: -0.25in;">South Florida digital marketing
agency</a><span style="text-indent: -0.25in;"> suggests creating a list of the best beaches to visit in South
Florida. If it contains useful information, you’re likely to gain a decent
amount of links to your site.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">4. </span><b style="text-indent: -0.25in;">Utilize
local networking sites</b><span style="text-indent: -0.25in;"> – Websites, such as </span><a href="http://www.meetup.com/" style="text-indent: -0.25in;">Meetup.com</a><span style="text-indent: -0.25in;">,
are the perfect place to head to find groups that have commonality. Target a
specific group you think may be interested in your business and invite them to
host a meeting at your location. If they agree, you’ll not only drive traffic
to your physical location but also score a link to your site.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">5. </span><b style="text-indent: -0.25in;">Seek
links from reputable resources </b><span style="text-indent: -0.25in;">– Gaining links from high-quality publishers
increases your authority with search engines, such as Google. Work on earning
these inbound links by creating content that is too good to ignore.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<b><span style="font-family: "Calibri",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">6. Hire
a reputable digital marketing firm</span></b><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;"> –
Experts will always have the upper hand when it comes to properly marketing
your local business. Tandem Interactive includes a team of skilled SEO managers
that specialize in link building, Local search, pay-per click advertising,
content creation, reputation management and more. Contact our team to learn
more about optimizing your local business’ marketing efforts online today! </span></div>
Anonymoushttp://www.blogger.com/profile/16757056180077855844noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-43380101873577404612016-02-15T12:15:00.000-05:002016-02-19T12:26:27.756-05:00How to Remove a Massive Google Penalty in 5 Easy Steps <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVl-KiYKjxc7IH4KvkM6zNpEsalvwazLtAfym949LokCIGNRPDatvU52isxtsiGhWL_cPpxLb2IpkQP2Dtiyd1r6OQXybIVqSbeR9UcrFE_mNRHdfFlRiGCaBBHC8YiucAKUs9BBVuL0U/s1600/google-flyswatter-penalty-600.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVl-KiYKjxc7IH4KvkM6zNpEsalvwazLtAfym949LokCIGNRPDatvU52isxtsiGhWL_cPpxLb2IpkQP2Dtiyd1r6OQXybIVqSbeR9UcrFE_mNRHdfFlRiGCaBBHC8YiucAKUs9BBVuL0U/s320/google-flyswatter-penalty-600.jpg" width="320" /></a></div>
It may be surprising to some business owners that a Google penalty from spammy backlinks can greatly affect their SEO and, in time, can greatly affect their business. For those who may not be familiar with what link building is, it is links on the internet that form a relationship between pages and sites that are important to both search engines and marketers. For instance, Google uses links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher’s query.<br />
<br />
So, you can only guess how important it is to link to a reputable website. Tandem Interactive is constantly checking and ensuring the quality of a perfect link. But, for those who have been suffering from a manual Google penalty from spammy backlinks, here are 5 steps to recovery.<br />
<b><br /></b>
<b>1.<span class="Apple-tab-span" style="white-space: pre;"> </span>Creating a penalty removal sheet. </b><br />
The first step needed is to collect all incoming links pointing to your business’ website. When doing this, it is important to download all links from Google Search Console. The process is fairly simple and it involves supplementing with links from Majestic.com and sorting them on a simple Excel spreadsheet.<br />
<br />
<b>2.<span class="Apple-tab-span" style="white-space: pre;"> </span>Identifying artificial links. </b><br />
Distinguishing artificial links is your next step. Unnatural links can include spammy keyword articles, link directories, bookmarks, blog comments, malware, guest posts, keyword footer links, and scrapers. Typically anything where content exists to influence rankings more than genuine content. Also, unreliable link directories or places where key-word stuffing is involved, or even giveaway links where users leave comments in return for a chance to win paid services are generally artificial.<br />
<br />
<b>3.<span class="Apple-tab-span" style="white-space: pre;"> </span>Submission to Google. </b><br />
Once submitted, Google will start the process of revoking the penalties and will return links that are deemed artificial by Google. The Webspam Team will show you specific links that were sent, that are deemed official by Google.<br />
<b><br /></b>
<b>4.<span class="Apple-tab-span" style="white-space: pre;"> </span>Identifying the Returned links. </b><br />
If Google returns with links that are artificial, then it is best to go over these links and ensure that they are official and okay to link to. Distinguishing good links from bad links can be difficult, but general rule of thumb for <a href="http://www.tandem-interactive.com/">Link Building at Tandem Interactive</a> is: if it looks spammy then it is!<br />
<br />
<b>5.<span class="Apple-tab-span" style="white-space: pre;"> </span>Second Submission. </b><br />
The last and final step is to submit the corrected links and any other explanations. In return, Google will revoke all penalties.<br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/07885321189804223871noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-19239168942963282892016-02-09T12:44:00.000-05:002016-02-19T12:46:33.854-05:00How to Read and Understand Majestic for Link Building<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGSSXWjh50aOz6uoRQy-WZhcN76aUP00FfoC1Q8trwGnjzXOmHiKp_QlBcNoGOFI4tvX5TkPLiiW1eZFYbqXDkP0_XUoFD1A5fmTVqoikr_mtnOKIcfw5gOORBNnPo7UkkuFM3EYjAfhI/s1600/majesticseo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGSSXWjh50aOz6uoRQy-WZhcN76aUP00FfoC1Q8trwGnjzXOmHiKp_QlBcNoGOFI4tvX5TkPLiiW1eZFYbqXDkP0_XUoFD1A5fmTVqoikr_mtnOKIcfw5gOORBNnPo7UkkuFM3EYjAfhI/s320/majesticseo.png" width="320" /></a></div>
<br />
The first Initial reaction most people have when introduced to Majestic is usually that of confusion. While many expert Majestic users find it easy to understand, some still struggle with the ability to read it correctly. Thankfully, Majestic was designed with the user in mind. With the help of this Site Explorer, Tandem Interactive has utilized all the data collected from Majestic to perform awesome <a href="http://www.tandem-interactive.com/about-the-tandem-team/">link building tactics for franchises</a>.<br />
<br />
Majestic is a backlink analysis company that constantly analyzes domains on the Internet. It provides a detailed analysis to backlink information surrounding a specific domain, sub-domain, path, or URL. We have broken down the website’s features into sections for an easier way to grasp the Majestic concept.<br />
<br />
Starting at the Majestic homepage, you will find a search box where you can enter the domain, URL, or search phrase you wish to analyze. On top of this search engine box, there is a compare button you may press to compare multiple URL’s. Once you have entered your domain, the site explorer results summary page appears. Here you will find a summary of all the data collected for that domain.<br />
<br />
Trust Flow Chart. At the top of the summary page you will find the trust flow and the citation flow, which is analyzed through a pie chart. The numbers shown from 0-100 tell us the relative quality combined with the trust & quantity of citation of links to that URL. It is broken down further in the Topical Trust Flow section where you can see the trust flow by category or topic.<br />
<br />
The Domain Information. Underneath the trust flow charts is the domain information center. This area provides an overview of the backlink figures collected from Majestic’s data. You will find highlights such as how many referring domains or backlinks the URL has or how many links the URL currently has from specific topics.<br />
<br />
The Link Profile Chart is located next to the domain information. This section maps out the two key link evaluation metrics: the citation flow and trust flow. These easy to understand numbers from 0-100 show how effective a URL is based on the flow of links.<br />
<br />
The Backlink History Chart plots the creation of new backlinks split between external backlinks and referring domain figures. Selecting either chart takes you to the backlink history tool, which allows you to compare up to five domains and to record backlink data side by side.<br />
<br />
The Backlinks section shows your most valued backlinks sorted by the URL flow metrics scores, trust and citation. Here you will see the source URL, Anchor text, and target URL, as well as the citation flow and trust flow scores, any flags, and the dates in which the links were first indexed.<br />
<br />
At the top of the page where the tabs are located, you can find individual tabs to all the sections in the summary page. Each page goes into further detail about the URL.<br />
<br />
Our link building reports for franchises are measured with the help of Majestic and we continue to find trusted backlinks for our clients through this site explorer.<br />
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/07885321189804223871noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-66507062918516682182016-01-28T10:20:00.000-05:002016-02-02T08:27:13.774-05:00Creating the Perfect LinkedIn Pulse Post for B2B Industries<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYlWTQhucMmoa2p0MB-dR5HXO3ojtTNPNofwd8QL2qSFIzgUokkoO339TKJmR0VcSNLKg2DW2i4gbFf5QsN91uNUhiMG7FD7trT_tVDb2NxeoNCwqpg54Q0cdMc2Upr-T7OJ17xfX8IAij/s1600/linkedin-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="LinkedIn Mobile App Logo" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYlWTQhucMmoa2p0MB-dR5HXO3ojtTNPNofwd8QL2qSFIzgUokkoO339TKJmR0VcSNLKg2DW2i4gbFf5QsN91uNUhiMG7FD7trT_tVDb2NxeoNCwqpg54Q0cdMc2Upr-T7OJ17xfX8IAij/s200/linkedin-logo.png" title="LinkedIn Mobile App Logo" width="200" /></a></div>
<div style="text-align: justify;">
<a href="https://www.linkedin.com/" style="font-family: verdana, sans-serif;" target="_blank">LinkedIn</a><span style="font-family: "verdana" , sans-serif;"> is all about representing yourself and/or your
company, what you know, who you know, and how you know them. In February of
2014, </span><a href="http://techcrunch.com/2013/04/11/linkedin-acquires-pulse-for-90m-in-stock-and-cash/" style="font-family: verdana, sans-serif;">LinkedIn
announced Pulse</a><span style="font-family: "verdana" , sans-serif;">, a popular newsreader for web and mobile that would make
LinkedIn even more of a “professional publishing platform.” Although Pulse has
been part of LinkedIn for over two years now, it seems as if a lot of B2B
industries are not utilizing the publishing platform that can connect them with
millions of executives, entrepreneurs, and workers. In fact, roughly 90% of CEOs turn to LinkedIn as
their daily news update, since they can find industry-related topics. If you
are a B2B business, NOW is the time to dominate LinkedIn Pulse. BUT, don’t jump
the gun just yet – publishing to LinkedIn is nothing like creating blogs for
your company. The audience, the tone, and the overall appeal of content on
LinkedIn Pulse are unique.</span></div>
<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;">Surveys have shown that the majority of companies,
corporations, and agencies who are not yet publishing on LinkedIn simply don’t
know how, so here’s Tandem’s guide to publishing on LinkedIn Pulse:</span><o:p></o:p><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Ik6_z7k7F3eW4oNpR9f5cpN_vtm6T8n2TJBf2SwaE0vmkRpm7prWZYBD-Qfmrs4IxQnyD40QymP1a1Dx9DTQX9p8tZhwqPXEQvrcY72THuKY1kCdLTiAhcgJx5cqKumAFISXOVbt8Qou/s1600/pulse+2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="LinkedIn Pulse Mobile Interface" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Ik6_z7k7F3eW4oNpR9f5cpN_vtm6T8n2TJBf2SwaE0vmkRpm7prWZYBD-Qfmrs4IxQnyD40QymP1a1Dx9DTQX9p8tZhwqPXEQvrcY72THuKY1kCdLTiAhcgJx5cqKumAFISXOVbt8Qou/s400/pulse+2.png" title="LinkedIn Pulse Mobile Interface" width="223" /></a></div>
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "verdana" , sans-serif;">Navigation and
Implementation: Creating the Perfect Pulse Post</span><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "verdana" , sans-serif;">The main status bar of your LinkedIn should
denote: “Home,” “Profile,” “My Network,” “Jobs,” and “Interests.” Under the “Interests”
section, you can select “Pulse” and then click “Publish a post.” </span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "verdana" , sans-serif;">The second way to publish a post on LinkedIn is
through your homepage, where it says “Share an update,” “Upload a photo,” or
“Publish a post.” </span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "verdana" , sans-serif;">While you are drafting up your piece to publish
in LinkedIn Editor, the top left will give you current potential topics and
related ideas in case you are experiencing writer’s block. However, Tandem
recommends that businesses try to choose a topic that has not yet been fleshed
out and published on Pulse, in order to try and dominate that discussion.</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "verdana" , sans-serif;">Choose your title wisely – a lot of the success
of your published post is going to rely on your title. If your title is not
either keyword rich or engaging, you can expect that it will not receive much
engagement.</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol";">·</span><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span><span style="font-family: "verdana" , sans-serif;"><span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Every time you publish a post, your connections
will receive a notification email that has the title of the post in it. </span><o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "verdana" , sans-serif;">“How-To,” “List,” and “Visual” posts perform the
best on LinkedIn; “Questions” do not. </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "verdana" , sans-serif;"><a href="http://www.tandem-interactive.com/">Tandem
Interactive</a> is a boutique online marketing agency in South Florida, and is
always implementing industry-best-practices for our clients, including <a href="https://www.linkedin.com/pulse/20140313210407-235001-9-tips-to-writing-posts-that-get-read-on-the-linkedin-publishing-platform" target="_blank">LinkedInPulse articles</a>. Your LinkedIn publication should not be a simple re-sharing of
a blog or article on your website, but constructed to be informative for your
industry, readable by executives and potential B2B partners, with a very soft
sell. LinkedIn Pulse is a great way to show that you have the experience and
knowledge that your profile denotes and gives you ownership to the content in
which you publish on its platform.</span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/13311565247011506808noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-2902048320293146222016-01-26T15:39:00.004-05:002016-01-26T15:41:04.908-05:00Best Practices for Local SEO in 2016<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWqcYE6Wyo5vhqm8H8FhvbWDBjSS2dh9ngw5RlMCvKRoNBADIAeCzWFbt6fyUnshCFiTTbdZv7GirrPa2rGOMCZLMlklOTSBgXlqrkUJHl-8AFw0M_NXWovgI6k_aKRQLPkk0D30c68Y/s1600/LocalSEO.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWqcYE6Wyo5vhqm8H8FhvbWDBjSS2dh9ngw5RlMCvKRoNBADIAeCzWFbt6fyUnshCFiTTbdZv7GirrPa2rGOMCZLMlklOTSBgXlqrkUJHl-8AFw0M_NXWovgI6k_aKRQLPkk0D30c68Y/s320/LocalSEO.JPG" width="320" /></a></div>
<div class="MsoNormal">
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With the majority of people turning to mobile devices to perform
their searches, local SEO has become more crucial than ever.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Find out how you can enhance your local SEO efforts in 2016
from <a href="http://www.tandem-interactive.com/">Fort Lauderdale online
marketing agency</a>, Tandem Interactive:</div>
<div class="MsoNormal">
<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">1. Geo-tag your images on Google My Business –
Google My Business (GMB) now has a feature that allows you to tag the location
of an image you upload to your GMB page. Many businesses have reported
receiving great results from doing this.</span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">2. Prepare for voice search – More people are
becoming comfortable with using voice search on their phones, such as Siri and
Google Now. In 2016, be sure your </span><a href="http://www.tandem-interactive.com/" style="text-indent: -0.25in;">local
SEO marketing agency</a><span style="text-indent: -0.25in;"> is using voice-friendly keywords to prepare for the
future of voice search.</span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">3. Use an address in the area you are attempting to
rank in – Even if you don’t have a physical location in that area, use a
virtual office or mail forwarding service to claim an address in a desired
city. For example, if you run your business from your home in Jacksonville,
Florida but want to target customers locally in Miami, find a virtual office in
Miami that offers mail forwarding services and obtain a unique address from
them.</span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="font-stretch: normal; text-indent: -0.25in;">4. </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Pay attention to your site’s Direct Data –
Google is constantly improving on its ability to give people exactly what they
are searching for. For example, if a person is searching for a hair salon, they
will most likely want to know prices, hours of operation and services provided.
Therefore, Google is going to show results for hair salons that list all or
most of the pertinent information customers are looking for.</span></div>
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<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">5. Acquire and respond to customer reviews –
Encourage your customers to leave reviews on your Yelp and GMB pages.
Businesses with 4 and 5 star reviews have greater authority and better local
search results.</span></div>
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<div class="MsoNormal" style="text-indent: 0px;">
<span style="text-indent: -0.25in;">6. Update your local listing – Build your business’
online credibility by taking the time to complete a local SEO audit of your
company to determine where you currently stand as far as listing consistency
and completion. Software, such as </span><a href="https://moz.com/local/overview" style="text-indent: -0.25in;">Moz
Local</a><span style="text-indent: -0.25in;">, makes this process easy and can be done for as little as $84 a year.
Once you complete your local SEO audit, prepare a schedule to begin fixing any
incorrect, inconsistent or missing listing information. Every listing should
have the exact same name, address and phone number of your business.</span></div>
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<span style="font-stretch: normal; text-indent: -0.25in;">7. </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Make sure your site is mobile-friendly- Although
our online marketing firm doesn’t consider this a “new” local SEO effort, there
are still businesses that have yet to update their websites to mobile-friendly
status. These businesses are significantly losing out on local visibility.</span></div>
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<span style="font-stretch: normal; text-indent: -0.25in;">8. </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Maintain presence on social media platforms – If
you haven’t already, incorporate social media engagement into your local SEO
strategy in 2016. Try to interact with your audience on a regular basis,
whether it be twice a week or twice a month.</span><span style="text-indent: -0.25in;">
</span><span style="text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;"> </span></div>
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<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16757056180077855844noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-28245633511126943572016-01-25T17:25:00.000-05:002016-01-25T17:31:01.823-05:00Social Media Tips to Improve SEO<div class="MsoNormal">
Using search and social data to create content was one of
the biggest SEO trends in 2015, and it’s not going away anytime soon.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Long gone are the days of creating content for content’s
sake, as search and social data are a huge part of increasing engagement for
clients and to attract the right customers. While content is imperative to the
conversion of customers, search optimization plays just as important of a role.
<o:p></o:p><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIiJl9tsnCi-AxVY96qUyWJYqF-AsUTUqpDDsQgVAYc2z8v1p_SldcGhShwheDS2PMx-V4gdUTTDMaofe1v81O6r8g_78TFnEyQsSaqfyqvD8yw1wOTivsG4U9dZrqctY8X5vJvxq6DLc/s1600/Tandem+SEO+Social+Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIiJl9tsnCi-AxVY96qUyWJYqF-AsUTUqpDDsQgVAYc2z8v1p_SldcGhShwheDS2PMx-V4gdUTTDMaofe1v81O6r8g_78TFnEyQsSaqfyqvD8yw1wOTivsG4U9dZrqctY8X5vJvxq6DLc/s640/Tandem+SEO+Social+Media.jpg" width="640" /></a></div>
<br />
Social media presence can greatly increase your search
rankings, while quality SEO can improve your social media reach. Having a
website that is well integrated with social media platforms will start to
define successful online marketing in 2016 more so than a site’s ranking. Having
a prominent online presence means that companies will have to optimize their
social media as well.</div>
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<o:p></o:p><br />
Coupled with the growing importance of mobile apps and the
increasing amount of customers using it, social media content needs to be
optimized for these searches. This means using vocabulary that customer’s use
along with targeted keywords. Engaging content, high-quality images, and links
back to the website’s blog will be one of the most important SEO trends in
2016; website development and social media are getting more and more integrated
together.</div>
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<o:p></o:p><br />
In order to improve your SEO in 2016, check out these three
social media tips from Tandem:</div>
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<o:p></o:p><br />
<b>Optimizing posts. </b>Pre-existing
content allows for another way to search. Along with articles, Google favors
popular social media updates in the top sections of its SERPs. In order to
optimize a post, you need a strong anchor. It can be anything from a video,
infographic, or a link to an article. Once you have a strong foundation,
perfect your posts with text that is SEO optimized in order to grab your
customer’s attention, as well as improve your chances of showing up in search
results.</div>
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<o:p></o:p><br />
<b>Brand awareness. </b>Increasing
your reputation on social media leads to increased brand awareness, which translates
into more branded searches on Google. The more branded searches your company
receives on Google, the higher it is going to rank for non-branded keywords.
Social media will give your company greater search visibility across the board.</div>
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<b>Number of followers. </b>How
many followers you have will play a major influence in your rankings. Because
Google can detect the quality of your followers, building your brand following
organically is imperative. Growing the number of followers you have may take a
while, but it is effective; the key is to be consistent. Your brand should post
consistently and uniquely, with helpful articles, tips, questions, and
discussion starters shared on a regular basis. Following up with any users by
engaging them in conversation are the key to growing your number of followers
and to increasing your conversion rate. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/16145805279178745774noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-20622310238978987582016-01-15T11:44:00.000-05:002016-02-01T11:44:49.909-05:005 Google Analytic Strategies Critical to Measuring SEO Success<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZgNque0BE_5yULqHJ30mCSxDYl00N5DbBxgge1EtlrtGsDb8o8PMyQ35HMpM_-Bxruh5zIVE6HHdM1xYP0v8mOCnAx1tIjawS9yKeF2jLWjA4BKICHEZaDmr3RdmUKMxfPH_eJL5bg/s1600/tan+blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXZgNque0BE_5yULqHJ30mCSxDYl00N5DbBxgge1EtlrtGsDb8o8PMyQ35HMpM_-Bxruh5zIVE6HHdM1xYP0v8mOCnAx1tIjawS9yKeF2jLWjA4BKICHEZaDmr3RdmUKMxfPH_eJL5bg/s400/tan+blog.png" width="400" /></a></div>
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<span style="text-align: justify;">Unfortunately, Google does not provide a step-by-step set of
instructions for optimization that encompasses every single website. Every
website is unique and every Search Engine Optimization strategy is specific to
each website and is critical to the website’s success. All of the websites on
the World Wide Web represent new and interesting optimization challenges and
all require a degree of experimentation. Most SEO strategies follow strict
methods of testing, monitoring, and measuring so that we know what is working
for your strategy and what is not working.</span></div>
<o:p></o:p><br />
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<br /></div>
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At <a href="http://www.tandem-interactive.com/">Tandem
Interactive</a>, we know that keywords are a great measure of SEO success but,
reporting solely on keywords devalues the marketer’s roles and does not paint a
full picture of exactly why SEO is so important to an organization. Once you go
beyond keyword rankings, marketing teams will be able to showcase what is truly
effective, how organic search is bringing revenue and profit to a business.
Fortunately, there is an amazing tool that is freely available to measure SEO
success- Google Analytics!<o:p></o:p></div>
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<br /></div>
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SEO specialists know that every enterprise is unique and
that each website has different metrics that contribute to its success; however,
this blog aims to encompass the 5 universal Google Analytics techniques to
convert data that directly correlates to the success of your business’s SEO
efforts.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b>1.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal;"> </span></b><!--[endif]--><b>Viewing only organic search traffic.<o:p></o:p></b></div>
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Contrary to popular belief, the decline in
overall website traffic does not mean the loss is due to a decline in organic
search traffic, which is a common conclusion drawn by companies. Digging a
little deeper will actually reveal that organic traffic is up while other sources
of traffic are down, resulting in an overall traffic decline.<o:p></o:p></div>
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The first step to looking at Organic Search
traffic will be to open your Channel Grouping report, where you will be able to
see traffic sources segmented by channels. Selecting the “Organic Search”
channel will bring you to a more detailed report that includes only organic
search metrics. From this report, you will be able to determine the top landing
pages for search traffic, keywords that drive the most traffic, search engines
that contribute the most to search traffic, top exit pages and much more.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b>2.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal;"> </span></b><!--[endif]--><b>Measuring the quality of SEO traffic.<o:p></o:p></b></div>
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Many people hold the notion that “quality”
is subjective and therefore cannot be measured. However, <a href="http://www.tandem-interactive.com/">SEO agencies in South Florida</a>
believe that there are a lot of ways to measure the quality of a traffic
source. One way to measure the improvement or decline in the quality of search
traffic is via the Assisted Conversions report.
<o:p></o:p></div>
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<br /></div>
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You will have the option to select a
month-to-month comparison of conversions directly from search, or conversions
where search played a role but is not directly attributed to the conversion. If
you noticed a decline in conversions from search, yet your overall search
traffic is steady, it’s easy to determine that the traffic from search is
either un-qualified or of high quality.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b>3.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal;"> </span></b><!--[endif]--><b>Identification of slow landing page time.<o:p></o:p></b></div>
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This aspect to an SEO strategy is often
overlooked. Slow loading pages affect the user’s experience and have become a
major factor in search rankings. If a company is investing time and money into
SEO and keyword rankings, it will be useless if your website has slow loading
times.<o:p></o:p></div>
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<br /></div>
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The report that measures page load times
will show the average page load time site wide, and the average exit percentage
on a page-by-page basis. As page load time surpasses the site’s overall
average, the exit percentage will sky rocket. Once the page load time is
optimized, you will be able to compare the new report with the old data to show
how much search traffic is being retained.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b>4.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal;"> </span></b><!--[endif]--><b>Assign monetary value to organic traffic.<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
This is a good strategy for businesses who
seek a more traditional way of understanding the value that SEO strategies
bring to their business by assigning a dollar value to their organic traffic
results. To assign a monetary value to a site’s organic traffic, you can
compare how much the keywords would cost if they were purchased in a Google
AdWords campaign, then cross compare them with the keywords that are being
targeted in their SEO campaign. This is great strategy to visualize the amount
of money a business’s SEO strategy is saving them, that they would otherwise
have to pay for.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b>5.<span style="font-size: 7pt; font-stretch: normal; font-weight: normal;"> </span></b><!--[endif]--><b>Create an SEO dashboard.<o:p></o:p></b></div>
<br />
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
Present Google Analytics and SEO data with
the use of the built in Dashboard interface, which will pull all of the
individual reports into a single view that is easy to access, share and print.
Having this dashboard will also cut down on time spent reviewing, analyzing,
and interpreting Analytics, which will allow you to focus on physically doing
the SEO work.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/12126934515689009589noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-25391868069595694242015-12-22T10:26:00.000-05:002016-01-28T10:28:26.260-05:00SEO Trends to Look Forward to in 2016<div class="separator" style="clear: both; text-align: center;">
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<a href="http://www.tandem-interactive.com/" target="_blank"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMyDMQ3mUfy-4JbIeKE1tajjeGHWcLmST6U2vyQ4eIixtVVmw34LdAulJRjrL2gwKiZW3ZyhzY3Q1XhYfPQuCa_CI6GwYQprizreR7qJ1oudrgcL1oTHVAfkQuRcAwQsM-zySjEe_Oqw/s400/tanseo.jpg" width="400" /></a></div>
<br />
The practice of SEO is ever-evolving, with Google constantly updating their algorithm. Because of this fact, it may be difficult to anticipate the future of SEO marketing. There were a lot of changes in 2015 that affected search, and with 2016 right around the corner, it is only natural to eagerly await the new trends and updates that Google has planned.<br />
<br />
<a href="http://www.tandem-interactive.com/" target="_blank">Tandem Interactive</a> visited one of the largest and most trusted SEO conferences this year, Pubcon, and found that there was a lot to learn about the future SEO trends coming in 2016. Here are a few of the biggest 2016 SEO trends that Tandem reported.<br />
<br />
<b>1.</b> Keywords are still the base of your SEO campaign. Keywords and keyword targeting are the most basic and longest running aspect to SEO campaigns. They remain intact and will be one of your most useful SEO weapons in 2016.<br />
<br />
However, Google’s Hummingbird update has shifted focus from targeting specific keywords to researching groups of related terms and synonyms. In 2016, your keyword research goal should be to group interconnected terms instead of individual keywords.<br />
<br />
<b>2.</b> There will be an increase of Google’s rich answers. Rich answers are built upon public data or data licensed to Google. If your SEO strategy is built on public domain data, you better switch up tactics, since it will only become more difficult to get search traffic from Google.<br />
<br />
If you have proprietary, high quality, and creative content that allows Google to answer a searcher’s question, then rich answers are a resourceful tool for your SEO strategies. There are a few tactics to get your site featured in rich answers:<br />
<br />
<ul>
<li>Long tail keywords</li>
<li>Developing content that directly answers questions</li>
<li>Make sure the content is genuinely helpful and adds additional information on the subject that the consumer/searcher may not have known, exceeding their expectations.</li>
<li>Make sure to share your content through social media platforms.</li>
</ul>
<br />
<br />
<b>3. </b>The page speed of your site is of utmost importance. Page speed will affect your ranks and the site that loads faster will outrank an equivalent, competing site no matter what. A slow loading site will waste your allocated Google crawl budget, since the Google bot will not stay on your website for longer than a specific period of time.<br />
<br />
<b>4.</b> High Google ranks does not translate to more organic clicks. Attention grabbing search engine results page (SERP) elements like paid ads, knowledge graphs, and rich snippets can draw clicks away from the #1 ranking website and will influence your organic clicks in the 2016 Google.<br />
<br />
Before you dedicate your efforts to <a href="http://www.tandem-interactive.com/" target="_blank">optimizing for a specific keyword</a>, you should take a look at the search result page and determine if there are SERP elements that are stealing clicks from your organic listing. You should next determine if it will be more beneficial to launch a Google AdWords campaign for the particular keyword query.<br />
<br />
<b>5.</b> User behavior is not yet a ranking factor, but it surely will be in 2016. User behavior affecting rankings is a debated topic. Even if user’s behaviors are not affecting your rankings right now, logic says that they will be in the near future.<br />
<br />
Factors of user behavior that will surely affect your rankings in the future include, but are not limited to:<br />
<br />
<ul>
<li>Engagement of content and how long users stay on your site due to usefulness</li>
<li>Social signals such as shares, likes, or linking back to your site, which all result in loyalty and relevancy to your site</li>
<li>The efficiency and accessibility of knowledge on your site.</li>
</ul>
<br />
<br />Anonymoushttp://www.blogger.com/profile/12126934515689009589noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-31350423538802234482015-11-12T10:00:00.000-05:002016-01-28T10:29:05.776-05:00 Creative Strategies for Unique SEO Content<div class="MsoNormal">
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<a href="http://www.tandem-interactive.com/"><img border="0" height="496" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu6sskBW70r4VnZK33wDz7gS-rsu2vpo3zYdBR0Z_QB2UY65c9r29Cw1fQ8Ct3c3ppotMGZN-csuwq2b5vSzO5Hp7m8sHgL-1Qvfe0gE-GRp73u_0jBVJ32HzKfmiZjpvO465h_lLCNg/s640/tandemblg.jpg" width="640" /></a></div>
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SEO is the bread and butter of online marketing, even though
it is the sometimes underestimated and overlooked tactic to pump up your
website’s ranks. However, as under appreciated as content may be, producing
<a href="http://www.tandem-interactive.com/" target="_blank">unique and captivating content</a> is vital to the success of your website. In the
reality of SEO, content is king, but it is important to keep in mind that not
all content is created equal.</div>
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There are many concepts of content creation, but there are
some key principles to creating unique content that can help your site continue
to grow. Tandem Interactive uses only best practices for creating unique
content for our clients and has a few tips to share.<o:p></o:p></div>
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<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Bring
perspective, originality, and captivation to your SEO content. </b>There are
more than hundreds of thousands of content pieces written on similar topics as
yours. You need to be asking yourself what you can do to make your content
stand out and, best case scenario, be better than any piece of content ever
written on that subject. <b><o:p></o:p></b></div>
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Bring
unique perspective to the topic. Play up your own experience in dealing with
the given subject using personal anecdotes. Provide a unique spin on the
information that the user cannot find anywhere else by using a personable
approach that users will relate. Use info-graphics, photos, charts, and anything
else that is visually appealing for users. Grab their attention! Make it
quirky, funny, easy to understand, etcetera. Make users want to continue past
the first sentence and paragraph, and make it something that they want to
share.<b><o:p></o:p></b></div>
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<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Evoke
your reader’s emotions. </b>There is a growing trend for purposefully writing
content that will touch a reader’s emotions, and titling the post with a
captivating headline that will draw users in. If your title is boring no one
will want to read it and no one will click on it to even view your content.<b><o:p></o:p></b></div>
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Marketing messages have shown to be two-times more
effective when they touch the reader on an emotional level. There are many
emotions to play on when writing content, be empathetic when you are writing
original content and place yourself in the consumer’s position.<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0.0001pt 0.25in;">
There is a reason why a post of a dog that is best friends
with a dolphin is getting over a million likes and shares on social media –
it’s cute, it’s unique, and most people have never experience it so they are
curious. <b><o:p></o:p></b></div>
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<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b>Write
concise and pointed content. </b>Eliminate all of the fluff in your content,
which can be challenging, but will make for significantly better composition. A
lot of online marketing agencies will fluff the crap out of the content they
create for your company – look for one who won’t. If you notice that your
content is being fluffed with nonsense, bring it to your marketer’s attention
so that they can fix it and create a better strategy. Fluffed content is not
typically original or unique, or engaging.<o:p></o:p></div>
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A brief, short, and to the point piece of content that is filled with
information is better than a longer blog post. Users have a short attention span
and you have limited time to tell them what your major points are – so do it
wisely. <o:p></o:p></div>
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</span></span><!--[endif]--><b>Communicate
your message better with images. </b>Everyone learns differently. Some people
learn better by reading or hearing, while others learn better visually. An important
thing to keep in mind is that no one learns any less through visual aids. Using
visual aids such as pictures, videos, or diagrams can help illustrate the point
of your content. Add images that <a href="http://www.tandem-interactive.com/" target="_blank">add value to your content</a> and that are
interesting. <b><o:p></o:p></b></div>
Anonymoushttp://www.blogger.com/profile/12126934515689009589noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-20699857266809826302015-11-05T10:12:00.000-05:002015-11-05T10:38:42.225-05:00Pubcon Las Vegas 2015: Branding, Mobile, and Beyond<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_fWKoRyBqPwHFgotWTk-SfRFl_5IPmkY1sdKezMP3ltvel6CCNNNxa5dNTi8B-UYhdfJ1kA6OsJhWT7a9VslW8dLpDURfSOpnEAEVECIurFN7EBImsKpBkITg9RYcx_RDpeonhADXbl38/s1600/kim+pubcon.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Pubcon Las Vegas 2015 Registration Booth" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_fWKoRyBqPwHFgotWTk-SfRFl_5IPmkY1sdKezMP3ltvel6CCNNNxa5dNTi8B-UYhdfJ1kA6OsJhWT7a9VslW8dLpDURfSOpnEAEVECIurFN7EBImsKpBkITg9RYcx_RDpeonhADXbl38/s400/kim+pubcon.jpg" title="Pubcon Las Vegas 2015 Registration Booth" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tandem Interactive's Organic Search Manager/Editor Kimberly McSweeney at Pubcon Las Vegas 2015.</td></tr>
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<span style="font-family: "verdana" , sans-serif;">This year, I was fortunate enough to attend Pubcon Las Vegas
with Joe in the beginning of October, and to say that I learned a wealth of knowledge during those short
four days would be an understatement. For those who may not know much about
Pubcon, it is the world’s leading online marketing conference and has been
named a must-attend conference by Forbes, and I have to say – they hit the nail
on the head.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">If you missed Pubcon you arguably missed the largest sharing
of SEO/SEM and PPC knowledge to ever take place under one roof. With daily
speakers, such as the leaders of the search marketing industry, this was the
place to be for those who do SEO and/or have a business or startup.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">After day one at Pubcon, it was clear that the theme for the
year was branding. Pretty much, if your company is not creating content that
serves consumers and gets your name out in the world as a reputable company
that is not just there to take your business, you are not doing enough to meet
the needs of users. Users don’t only want answers to their questions, they want
answers that exceed far beyond the question they asked. Although this may sound
impossible, with amazingly engaging content – it isn’t. As Founder of Seer
Interactive Wil Reynolds put it, if you are not creating the best piece of
content ever written on a subject, you are not doing content right. Users want
content that will serve them in a way that will make them better. They want to
read your content and be able to take something from it that makes them better,
smarter, and…well…serves their egos. <o:p></o:p></span></div>
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<b><i><span style="font-family: "verdana" , sans-serif;">“People don’t buy products, they
buy better versions of themselves.” – Wil Reynolds<o:p></o:p></span></i></b></div>
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<span style="font-family: "verdana" , sans-serif;">Once you have the most amazing piece of content created –
you need to socialize it. Coupled with creating the best optimized content,
socializing content will help build your brand. If you write amazing content
and no one can see it on multiple social media platforms, your brand is not
going to be engraved in their brains. Users’ minds need to constantly see your
ads, your helpful content that answers their questions, your videos, your
photos, and logos on Google, Facebook, Twitter, LinkedIn, Instagram, Pinterest,
and whatever the new social media platform will be, in order for them to build
awareness of your brand, as well as trust. <o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Of course, every business with a website wants to know about
mobile. As the industry leaders put it at Pubcon, if you are just now thinking
about mobile, you are behind. If you are thinking that mobile is going to be
big, you are behind. Mobile is here. Mobile is now. If your site is not mobile-friendly
you can bet that users are going to your competitor who is mobile compliant.
Not only should your site be mobile- friendly already, but if your mobile load
times are slow – you can bet users are moving on to a competitor. It may be sad
for you and your business, but it is true. With every new generation, attention
spans are decreasing and demands are increasing – you need to take the heat and
turn it into fire for your company, or get out of the kitchen.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_SvCLcPdW3hbdDUoZkjq7e65-_CBz5cri0HvFHIIeeE97Pfu5QwIfdyDdzMEiYrh-TZFnlsnuAe0G4c0ZVJgQkdaU__uzd8cbzVMfrgaa2mjEUBXFpogHhwJuNSa-dQyDSfSs-ogb71XZ/s1600/pubcon.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Pubcon Las Vegas 2015" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_SvCLcPdW3hbdDUoZkjq7e65-_CBz5cri0HvFHIIeeE97Pfu5QwIfdyDdzMEiYrh-TZFnlsnuAe0G4c0ZVJgQkdaU__uzd8cbzVMfrgaa2mjEUBXFpogHhwJuNSa-dQyDSfSs-ogb71XZ/s1600/pubcon.png" title="Pubcon Las Vegas 2015" /></a></td></tr>
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<b><span style="font-family: "verdana" , sans-serif;">Pubcon Las Vegas 2015
featured the following keynote speakers and hyperlinked is Tandem’s
live-blogged coverage for each:<o:p></o:p></span></b></div>
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<span style="font-family: "verdana" , sans-serif;">Rand Fishkin: Founder of Moz: <a href="http://www.pubcon.com/rand-fishkin-keynote-seo-in-a-two-algorithm-world">SEO
In A Two Algorithm World</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Gary Illyes: Google: <a href="http://www.pubcon.com/gary-illyes-and-generations-xyz">Generations XYZ</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Wil Reynolds: Seer Interactive: <a href="http://www.pubcon.com/wil-reynolds-the-high-cost-of-free-traffic">The
High Cost of Free Traffic</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Daune Forrester: Bing: <a href="http://www.pubcon.com/keynote-duane-forrester-data-is-the-new-oil">Data
is the New Oil</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">John Brown & Richard Zippel: Google AdSense: <a href="http://www.pubcon.com/wednesday-morning-keynote-google-adsense-john-brown-richard-zippel">Open
Format Q&A</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Guy Kawasaki: Canva: <a href="http://www.pubcon.com/guy-kawasakis-10-tips-for-perfecting-your-marketing-campaign-in-the-age-of-social-media">10
Tips for Perfecting Your Marketing Campaign in the Age of Social Media</a><o:p></o:p></span></div>
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<b><span style="font-family: "verdana" , sans-serif;">Other Pubcon Sessions
Covered by Tandem:<o:p></o:p></span></b></div>
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<span style="font-family: "verdana" , sans-serif;"><a href="http://www.pubcon.com/micro-moments-with-matt-rogers">Micro-Moments with Google’s
Matt Rogers</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><a href="http://www.pubcon.com/googles-leo-sei-unmasks-adwords-automated-scripts">Google’s
Leo Sei Unmasks AdWords Automated Scripts</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Jeffrey Eisenberg (chief Executive at BuyerLegends.com) and
Alex Harris (creative director at AlexDesigns.com): <a href="http://www.pubcon.com/high-conversion-landing-pages-and-the-user-persona">High
Conversion Landing Pages and the User Persona</a>, <a href="http://www.pubcon.com/the-most-popular-tools-for-creating-landing-pages-and-campaigns">The
Most Popular Tools for Creating Landing Pages and Campaigns</a>, <a href="http://www.pubcon.com/8-measurement-terms-for-buyer-legends">8
Measurement Terms for Buyer Legends</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><a href="http://www.pubcon.com/frederick-vallaeys-on-google-quality-score-what-it-is-and-how-to-improve-it">Frederick
Vallaeys on Google Quality Score: What It Is and How to Improve It</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Frederick Vallaeys: <a href="http://www.pubcon.com/adwords-scripts-automation-and-bid-management">AdWords
Scripts: Automation and Bid Management</a>, <a href="http://www.pubcon.com/pubcon-tracks-conversions-with-frederick-vallaeys">Pubcon
Tracks Conversions with Frederick Vallaeys</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Michael Gray (Atlas Web Services president and owner of
GrayWolfSEO.com): <a href="http://www.pubcon.com/top-wordpress-plugins-to-clean-up-and-speed-up-your-site">Top
WordPress Plugins to Clean Up and Speed Up Your Site</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;">Barry Adams (founder of Polemic Digital): <a href="http://www.pubcon.com/barry-adams-crawl-waste-optimization">Barry Adams:
Crawl Waste & Optimization</a><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif;"><a href="http://www.pubcon.com/perfecting-ppc-ads-with-brad-geddes">Perfecting PPC
Ads with Brad Geddes</a><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/13311565247011506808noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-57639908782785307232015-09-23T15:17:00.002-04:002015-09-23T15:39:07.319-04:00Google's 100 Most Expensive Keywords: How Geo-targeted Long-tail Keywords Could Be Your Bread Winner<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.semrush.com/blog/googles-top-100-most-expensive-keywords-for-2015-infographic/" target="_blank"><img alt="Google's Top 100 Most Expensive Keywords - by SEMrush" border="0" height="332" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5EV_JPWoBOznELyyTvlUor5IEY1Vs9iYbf18F6IeajoKck1lWwOWEL3Yzq1ReQfRKdPT0GVtokNmtDZ0AwQH4lT94LAFbGbwGUWAkHb14Uv8BlNfRZ56nhuXyh6kr8eaQ5Qx79ZkB48BP/s640/top+100+2.png" title="" width="640" /></a></div>
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Businesses large and small typically are aware that bidding
on the right keywords is the key to a substantial ranking in Search Engine
Result Pages (SERPs) and in return, increased revenue. However, what are the
right keywords for your company and can you even afford them? SEMrush (with the help of Google) was able
to determine the top 100 most expensive keywords on Google, and 78% of them were all
in the “legal” category. So how can your small legal firm in Fort Lauderdale,
Florida rank at all? Since the price of a keyword mostly depends on how often
it is searched, if you are a small business owner it can be easier for you to
dominate a different variation of that keyword. <o:p></o:p></div>
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For example, one thing that Tandem Interactive focuses on
when it comes to keywords is <b>LOCATION</b>,
something that we call <b>geo-targeted
keywords</b>. A location specific keyword can target your area and allow you to
rank highly for your industry in your designated area. According to Google, 73%
of online activity is local content. When it comes to geo-targeting, it is best
to use <b>long-tail geo-specific keywords</b>
in order to rank for your precise location.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDH82uRFRcqeDqdND1sgOM-C2BJ7NogWHwPt2SElikFxv-Qj_BrCfFetil8DPj3zZ-0EDotrDFp4s6FxQc38f6dkSwYxmhnd2nxMmDiiZ27YXmbc3eaCKKrOvAzJ8kryhM3hrKtYvccWaD/s1600/top+100+location.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google's Location Sensitive Keywords Examples" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDH82uRFRcqeDqdND1sgOM-C2BJ7NogWHwPt2SElikFxv-Qj_BrCfFetil8DPj3zZ-0EDotrDFp4s6FxQc38f6dkSwYxmhnd2nxMmDiiZ27YXmbc3eaCKKrOvAzJ8kryhM3hrKtYvccWaD/s1600/top+100+location.png" title="" /></a></div>
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Some long-tail geo-specific keyword examples for businesses
in Florida are:<o:p></o:p></div>
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<i>Hurricane Shutters Sunrise Florida<o:p></o:p></i></div>
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<i>SAT Prep Class Boca Raton Florida<o:p></o:p></i></div>
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<i>Pizza downtown Fort Lauderdale Florida<o:p></o:p></i></div>
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In order to rank for geo-targeted keywords you have to think
like a consumer. Thinking like a consumer is one of the best tactics you can
use for nearly any part of your SEO and PPC campaigns. If I live in Florida and
I am in downtown Fort Lauderdale after a night of partying and I want pizza, I
will most likely search in my phone for “pizza downtown Fort Lauderdale”.
Whatever the case may be, I am typically not searching for your company’s name.<o:p></o:p></div>
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Keep in mind that your website will also play a part in your
ranking in search results. If your company has a well-established website it
will organically rank better. If your website is new you can expect it to be
one of the very last results. “Pizza Fort Lauderdale” yields 12.4 million
results. So if you are a smaller and newer pizza restaurant and you are located
in the heart of downtown it is easier for you to rank for “pizza downtown Fort
Lauderdale Florida”, which yields less than 500,000 results instead. You want
your keyword to still be something that locals would search, but also specific
so that it is easier for you to rank in a category that yields less results. <o:p></o:p></div>
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Once you have searched Google to find which geo-targeted
long-tail keywords would be best for your company to rank for, Tandem
recommends that you keep an eye on your website’s analytics to see if your
geo-targeted words are increasing traffic. If your new keywords are increasing
traffic through your PPC campaign, find out where that traffic is coming from
and then focus more pages and blog content around those keywords to help your
organic rankings. <o:p></o:p></div>
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Check out <a href="http://www.semrush.com/blog/googles-top-100-most-expensive-keywords-for-2015-infographic/" target="_blank">SEMrush’s One Hundred Most Expensive Keywords on Google</a>:<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimdb_FhxyRjxHzoBbr65MsHAL-aHrvNPZiE2HeHHvTsZXivTg2etLhlmZAs_3Gh2gbq7Ct7YDJH27Q9hSXQc9lV9RaPDng8lYxXlKsNd5SjggZeqGYo6ObZslEFx4pXTYX1Lw0PZQQODx1/s1600/top+100+legal+water.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google's Top Expensive Keywords - Legal and Water Industries" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimdb_FhxyRjxHzoBbr65MsHAL-aHrvNPZiE2HeHHvTsZXivTg2etLhlmZAs_3Gh2gbq7Ct7YDJH27Q9hSXQc9lV9RaPDng8lYxXlKsNd5SjggZeqGYo6ObZslEFx4pXTYX1Lw0PZQQODx1/s1600/top+100+legal+water.jpg" title="" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9FHDt8UM-ayUBLiDnMnZh2gsN3-nTp5heVaU7W7FhZFvXouFnhXzS9MEOXN9JypsJEKu-Smh89-qiXMVKbQ7h7ltOZDapVrm8BejiP5UEm0fqyk13uv6JNbVCQd-eay1GvSxxN-PBztB/s1600/top+100+top+10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google's Top 10 through 50 Most Expensive Keywords" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9FHDt8UM-ayUBLiDnMnZh2gsN3-nTp5heVaU7W7FhZFvXouFnhXzS9MEOXN9JypsJEKu-Smh89-qiXMVKbQ7h7ltOZDapVrm8BejiP5UEm0fqyk13uv6JNbVCQd-eay1GvSxxN-PBztB/s1600/top+100+top+10.jpg" title="" /></a></div>
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Anonymoushttp://www.blogger.com/profile/13311565247011506808noreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-1425855929684759852015-09-22T09:22:00.000-04:002015-09-22T09:22:30.447-04:00PPC Checklist You'll Want to Keep Handy<!--[if !mso]>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGK0iYytvReD3xb6SvSH-zrbl4HRHoOHTHlTebXb0WWI7ZRi8q1NNPa7VcvntusG4iPAAwjNocp5gtHE5i8jdu-MSliu7_AF79JSTA_b2OWYYITYdq5PmflyI0Tcq9cNjIejhwOkfUPblh/s1600/4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGK0iYytvReD3xb6SvSH-zrbl4HRHoOHTHlTebXb0WWI7ZRi8q1NNPa7VcvntusG4iPAAwjNocp5gtHE5i8jdu-MSliu7_AF79JSTA_b2OWYYITYdq5PmflyI0Tcq9cNjIejhwOkfUPblh/s320/4.png" width="320" /></a></div>
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<span style="mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: left;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-align: left;">
Whether
you are a PPC guru or a PPC virgin you will want to keep this awesome PPC
checklist handy when duplicating a new campaign by copy and pasting an old one.</div>
<div class="MsoNormal" style="line-height: normal; text-align: left;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
Within AdWords Editor you can
have a copy-and-paste frenzy. Copy and paste entire campaigns, keywords,
negative keywords, locations, and sitelinks…copy and paste all the things!</div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
However, copy and pasting leaves
room for several errors. If you are not OCD or you are pressed for time, you
may miss a crucial detail that can cost you (or worse your client) money. </div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
Fortunately, <a href="http://www.tandem-interactive.com/" target="_blank">Tandem Interactive’s</a>
very own PPC Ninja has laid out a checklist of criterion that must be changed
when copy and pasting ad campaigns.</div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<b style="mso-bidi-font-weight: normal;">AdWords Editor Check List:</b></div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-left: .25in; tab-stops: 22.5pt;">
Campaigns
& AdGroups</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Rename the Campaign & Necessary AdGroups</div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>If location specific, assess the keywords (CRTL
+ H to find and replace text)</div>
<div class="MsoNormal" style="line-height: normal; margin-left: .25in;">
Keywords and
Targeting:</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Evaluate which negative keywords are not
inhibiting the new keywords</div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>LOCATION! If your campaigns are location-specific,
then make sure that you are targeting the correct area. </div>
<div class="MsoNormal" style="line-height: normal; text-indent: .25in;">
Ads and
Extensions:</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Change “Final URLs” – formerly known as “Dest.
URLs”</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>If necessary, change the Display URL. Making the
Display URL specific to your campaign and AdGroup will allow your quality score
to increase even further!</div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Sitelinks will also paste across campaigns in
Editor; however, if you directly edit the copied sitelink it will affect the
original campaign’s sitelinks as well. If the sitelinks need rewording or a
different Final URL, then be sure to delete the pasted ones and create brand
new ones that are specific to your new campaign. </div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<b style="mso-bidi-font-weight: normal;">AdWords Check List:</b></div>
<div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; tab-stops: 22.5pt;">
<span style="mso-spacerun: yes;"> </span>Once the new campaign is posted, there
are a few more areas to double check:</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Callout Extensions: These will not paste over.
You need to manually add callouts to your new campaign.</div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Call Extensions: Don’t forget to manually add
the phone number to your ad.</div>
<div class="MsoNormal" style="line-height: normal; margin-left: .25in; text-indent: -.25in;">
<span style="mso-spacerun: yes;"> </span>Other miscellaneous
options are as follows:</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Add the new “Structured Snippet Extensions”</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>If you had Day Parting on your previous campaign,
double check whether it suits the new campaign. </div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">□<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Double check that the campaign is optimized for
mobile devices.</div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-left: .75in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
Lastly, set a reminder to double
check your new campaign 24 hours after going live to ensure that everything is
tracking and performing accordingly!</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5803931061423796634.post-61655593017165159802015-08-24T13:06:00.001-04:002015-08-24T13:08:05.501-04:005 Good Things That Can Come From a Negative Review<div class="MsoNormal">
Perfect customer service is what every business strives for,
but as we all know, perfection is not realistic. So, how can we take negative
customer feedback and turn it into a positive? Here are 5 optimistic ways to
interpret negative reviews, and why your business should be proactive when it
comes to poor feedback.<o:p></o:p></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;"><br /></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOf0poaUNZ2M7uOsNrW5ZYAhNJ1GC3gxwd5FTn8R4Hmmr3NmXW8bT7A1cbuys9grTcHMKRfk3QjI7kRxTWSKClDpwv9bnzHSRgQspH3SgAV93GBPv7FXppsptneyMLtoIhnZa5OVBXTo/s1600/reviews.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEOf0poaUNZ2M7uOsNrW5ZYAhNJ1GC3gxwd5FTn8R4Hmmr3NmXW8bT7A1cbuys9grTcHMKRfk3QjI7kRxTWSKClDpwv9bnzHSRgQspH3SgAV93GBPv7FXppsptneyMLtoIhnZa5OVBXTo/s320/reviews.JPG" width="320" /></a></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;"><br /></b></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;"><br /></b></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;">1. Customers
Trust Businesses With Varied Feedback</b><span style="text-indent: -0.25in;"> – A lot of the time, customers can
become suspicious if a company has only 5-star reviews. On the other hand, if a
businesses has more of a variation of reviews, customers are more likely to
believe the truth behind all of the feedback.</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-indent: 0px;">
<span style="text-indent: -0.25in;"><b>2.</b> </span><b style="text-indent: -0.25in;">There’s
Opportunity to Show You Care </b><span style="text-indent: -0.25in;">– You may have lost a customer for one reason
or another, but there is opportunity to gain more when you respond publicly to
a negative review. Customers appreciate when a business tackles poor feedback
head-on, and attempts to correct a problem with an unhappy consumer.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
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<span style="font-stretch: normal; text-indent: -0.25in;"><b>3.</b> </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><b style="text-indent: -0.25in;">Try to
See the Good in the Bad </b><span style="text-indent: -0.25in;">– When reading reviews, it’s common for potential
customers to go straight for the negative to better understand what past
customers have been displeased with. If the reasoning behind the negative
feedback is something the potential customer feels they can live with, chances are
your company is still in the running for their business (especially if they can
see you have responded to the negative review and made an effort to correct the
problem).</span></div>
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<span style="font-stretch: normal; text-indent: -0.25in;"><b>4.</b> </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><b style="text-indent: -0.25in;">Negative
Feedback Can Lure Customers That Are a Better Fit</b><span style="text-indent: -0.25in;"> – Just because one customer
doesn’t like an aspect of your business, doesn’t mean other customers will
dislike it. In fact, a negative review can show a potential customer something
they really like about your business.</span></div>
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<span style="text-indent: -0.25in;"><b>5.</b> </span><b style="text-indent: -0.25in;">Audit
Your Negative Reviews</b><span style="text-indent: -0.25in;"> – If you are seeing a distinct pattern in the
negative reviews of your business, think of it as a free auditing tool. Your
customers are repetitively telling you they don’t like something - so change
it!</span></div>
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To learn more about the pros and cons of online reviews and
how you can use them to increase the business of your company, contact Tandem
Interactive. We are a well-established, <a href="http://www.tandem-interactive.com/" target="_blank">trendy online marketing agency</a>
specializing in search engine optimization, search engine marketing, PPC,
analytics and online reputation management.
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