Tuesday, December 7, 2010

Security Alert from Google Website Optimizer

A potential security risk has been addressed by Google, and they caution that there is an ability for a hacker to execute malicious code on your site using XSS (cross site scripting) within the Website Optimizer Script. The attack's are a low probability, but Google does advise that you take necessary precautions to protect your website.

The bug itself has been fixed, therefore they will not affect any new experiments. However, experiments that are currently running need to be updated. If you have any Website Optimizer scripts paused or stopped that were created before December 3, 2010, you need to update that code or remove it.

Updating the Code:

(Choose One of two ways)

1. Stop current experiments, remove old scripts, and create a new experiment.
2. Update the code on your site directly.

Creating a new experiment is essentially the easier option. More information can be found at this blog as far as specific html coding to update.

via Google Website Optimizer Team

Friday, December 3, 2010

Consumers Geared to Spend More This Season

According to a Gallup Poll from November, consumers anticipate spending around $714 this holiday season. That's up $75 from last year's $638. While this is not at the higher end of the usual spending habits of Americans, it is a step in the right direction following the economy struggles we've seen in recent years.
To put it in perspective, 2000, 2006 and 2007 were all at averages above $800, with 2007 at the peak with $866. Immediately after, in 2008, it dropped off to $616. Regardless, this is good news not only for the consumers who feel confident spending more, but also for businesses who have struggled lately.
Also, methods of shopping were polled--and a whopping 53% plans to utilize the internet to compare deals, and 37% intend to shop on Free Shipping Day (Dec. 17). This statistic adds to the finding that 63% of online shoppers would be most encouraged to buy with Free Shipping offers.