Super Bowl Sunday Marketing

 

With Superbowl XLVII two days away (February 3rd: San Francisco 49ers vs. Baltimore Ravens) it is not just a day that decides the new NFL Champions but it is the largest day in marketing as well. With an average cost of $3.8 Million per every 30 seconds of air time, this is an expensive figure for any company.

For the cost of 30 seconds of Super Bowl advertising, you could buy: 

1. Over a week of Homepage Advertising : AOL, Yahoo! and other larger publishers sell their day-long homepages for an average of $500,000 a day. So for the $3.8 million cost of airtime you could ensure 7+ days of full homepage landing on a large digital media site.

2. Over 100 Million Impressions on Hulu : Hulu sells its video ads for $30 CPM (Cost Per Millions).

3. 200 Pieces of Branded Content : Buzzfeed charges $100k for 4 - 5 pieces of branded content.

4. Be YouTube for a Week : YouTube's homepage ad cost $500,000 a day.

5. 1 Month of Twitter's Trend Topic: Promoting Trending Topics on Twitter sells for about $120k a day.

6. 50 Million Forbes.com Impressions: Forbes charges $80 CPM for ads, but even with 50 Million Impressions on Forbes this is still only half of the potential audience for a Super Bowl ad.

Although these would options would get attention and drive ROI for your brand, they do not deliver the success that has been measured from Super Bowl Sunday Advertising. 

A survey showed that 36% of Super Bowl Watchers will be using a Mobile Device or Tablet during the game to see sports news and behind-the-scenes commentaries, and that 52% will use social media throughout the game to talk about plays and commercials. 

So here are some ways that you engage an audience on Sunday without a $4 Million dollar invoice from CBS:

• Tell your audience something new about your company, some breaking news that has a strong call to action from your social platform to your website. Give your viewers something to do with their smart phones or tablets.

• Try driving your viewers to a "Facebook Contest" where they can engage in  a sweepstakes offered by your company. Giveaways are always a good way of engaging your audience and getting their attention with an incentive. 

• Use Sharable content; make ads and extensions easily accessible and shareable through Instagram, Twitter, Pinterest and Facebook. These social platforms will be seeing increasing traffic during the game and your brand should be part of the conversation!

• Focus on a long term connection with your audience. Your ads and digital campaigns should do more than just entertain, they should engage your audience by demonstrating your value for each customer. By valuing each person individually rather than as a group, you make their decision down the road to choose you easier. This can be achieved by sending them to a site with information about yourself and your brand/service. Strive to make them understand that you care about them, not just about sales.

Manti Te'o: Innocent Athlete or Guilty Publicity Stunt

Last night, an article written by Timothy Burke and Jack Dickey caused a national up rise with the emergence of a story no one thought was possible. In September of 2012, Notre Dame's Senior Captain Linebacker Manti Te'o suffered from the loss of his grandmother, Annette Santiago, then the death of his girlfriend, Lennay Kekua.

One of the NCAA's top 15 draft picks is now America's top story: "Manti Te'o's Dead Girlfriend, The Most Heartbreaking and Inspiration Story of the College Football Season, is a Hoax". The story was released January 16th at 4:10pm on Dead Spin and has surfaced all over the sports world within 2 hours with the help of Social Media Marvels Twitter, Facebook and Instagram. Te'o was dating this woman by the name of Lennay Kekua, a Stanford Grad, that he met back in 2009, and she passed away from Leukemia hours after his grandmothers death on September 11, 2012. The inspiration came from his statement saying that "she didn't want me to go to the funeral because she wanted me to stay here and play the game". Te'o lead the Irish to victory against Michigan State and Michigan, giving Notre Dame a 4-0 record start for the first time in 10 years. Notre Dame's head coach Brian Kelly awarded the Game Ball to Manti Te'o in name of Lennay Kekua on Sept. 22, 2012 following the win over Michigan.

As you read the story by Burke and Dickey you will see the truth unravel on Manti Te'o and his so called girlfriend Lennay Kekua. The story provides proof and evidence through Tweets and Instagram of how Lennay Kekua never died and never met Manti Te'o. Was Te'o just the victim of a horrible internet hoax (like his and Notre Dame's alleged statements say?) or what Te'o using the dead of his girlfriend as a publicity stunt to gain fame? Until the story appeared yesterday, Te'o never said anything about a hoax or that he found out she was not real. ESPN Mike and Mike reports that if these allegations are true, and Te'o was involved in this immoral hoax for publicity, there could be a drop of interest in the draft. How can teams trust a player, A CAPTAIN and leader of their team, when he is a liar and involved in such deceptive acts. This is definitely a big hit for Te'o (alleged of being a top 15 draft pick) to be bumped to a 6th round pick. With Pro-Day and the Combine around the corner (in March) this was not a story that Te'o would have wanted leaked. The uprising of the hoax has caused a new trend on Twitter and Instagram with the creation of the hashtag #TEOING and a growth in popularity with the word #catfish. We will see what happens as the story continues to unfold.

Find the article by Burke and Dickey here and decide for yourself:
Manti Te'o's Dead Girlfriend: the Most Heartbreaking and Inspirational Story of the College Football Season is a Hoax