JetBlue's advertising was recently taken over by Interpublic's Mullen, who have created a smart new campaign for the airline that serves to point out the negatives associated with other airlines, therefore highlighting JetBlue's strengths. What's important to realize is that JetBlue never name-drops or calls out a specific airline.
What's also unique about the ads is that the messages are all passed on in everyday scenarios by everyday people--there's no spokesperson or personality on behalf of the company. Here's an example: a cab driver picks up some New York City passengers, then informs them that there is a $25 baggage check fee to store bags in the trunk. This, of course, is only one example of several ads, each just as clever and stating a message at the end relating to the ad and JetBlue's policies.
It's refreshing to see an ad campaign showing that a company is better than its competitors without having a cheesy face literally tell you that word for word. JetBlue's campaign is smart, doesn't really point any fingers, and leaves them looking like winners. In keeping with the undeniable effect of viral video, the ads are all blasted on YouTube, Vevo, and Hulu. A job well done!
Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts
Wednesday, October 20, 2010
Thursday, October 7, 2010
Videos Must Instantly Grab Viewers
Does your company have a YouTube site? Are videos loaded onto your web site? Then you want to hear about this!
According to a new study (one that consisted of 40 million clips that added up to over 7 billion views), 20% of the video-viewing audience stops watching around the first 10 seconds.
For those viewers who stick past 10 seconds, a third of the audience is gone when the video hits 30 seconds, and 44% is gone around the 1-minute mark. Also, length of video doesn't have much of an impact, whether there are 30 seconds left or 3 minutes, viewers will simply click elsewhere if they are not interested in what they are watching.
So, essentially, you have about ten seconds to catch the attention of your viewers. Considering 1 out of 5 viewers bounces before that is a powerful statistic, and definitely something to keep in mind when creating your next video.
According to a new study (one that consisted of 40 million clips that added up to over 7 billion views), 20% of the video-viewing audience stops watching around the first 10 seconds.
For those viewers who stick past 10 seconds, a third of the audience is gone when the video hits 30 seconds, and 44% is gone around the 1-minute mark. Also, length of video doesn't have much of an impact, whether there are 30 seconds left or 3 minutes, viewers will simply click elsewhere if they are not interested in what they are watching.
So, essentially, you have about ten seconds to catch the attention of your viewers. Considering 1 out of 5 viewers bounces before that is a powerful statistic, and definitely something to keep in mind when creating your next video.
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