Wednesday, March 30, 2011

Setting Goals For Your PPC Campaign

Most people work on achieving their goals by concentrating on the daily tasks that have to be accomplished in order to reach their main objective. The problem with that strategy is that they focus so much on the daily tasks that they forget not only what the objective is, but also the purpose behind it. Moreover, the long list of things that have to be accomplished on a daily basis may become overwhelming for many; which consequently makes them lose their motivation and interest.

The purpose is the driving force and motivation to reach any goal; therefore, it is imperative to plan goals in three steps. When setting out your goals answer the following three questions:

1. What is my massive action plan?
2. What is the result/outcome that I want to achieve?
3. What is my purpose/Why am I doing this?

This concept could be implemented into pay-per-click as there are many steps that have to be taken in order to achieve a well performing campaign. It may be frustrating to perform the daily/weekly tasks on your account and not see the immediate results, but this is where the focus should be shifted towards the purpose of the work that is being done. When looking at the big picture, the purpose is to achieve either sales with a cost-per-click campaign or spread the word about your brand with a cost-per-impression campaign. The goal is achievable, but since there are many steps that have to be taken in order to achieve a high-quality campaign you shouldn’t get discouraged by seeing the long list of tasks. Many factors play an important role such as the keywords, the ad copy, quality of the landing page/website, quality score, targeting, and much more.

Focus on the results you will achieve and the reason for your goal and you will have a mental shift that will keep you motivated and on track.

Thursday, March 3, 2011

Why Blogging is Good For Business

"I have a website, what do I need a blog for?"

The answer is that blogs are a source of easily updated, current news that is pertinent to the company. Updating a blog doesn't require maneuvering a content management system, often it's as simple as logging into a blogging platform, typing away, and hitting publish. Essentially, a blog is a low-key method of dispersing information. It takes on a familiar, friendly tone.

Blogs are also a great way to link back to your website, to tie into social sites, to announce news and events, to enhance search results, and to increase internet popularity in general. One central site can have your photo galleries, videos, presentations, testimonials, PDFs, twitter feed, Facebook updates, and include links to your mentions on other sites. RSS feeds and share buttons add to the convenience of your Internet marketing campaign.

At Tandem Interactive, we know the value of blogging and the search optimization impact it has on your business. If you have any specific blog requests or material you'd like us to add, don't hesitate to reach out.

The Co-existence of Email & Social Sites

These days, it seems social networking is everywhere. People are constantly talking about connecting on Facebook, Twitter, LinkedIn, and countless other social networks, and it seems people are less frequently exchanging e-mails. However, according to a recent study, the general population isn't quite ready to say goodbye to e-mail and rely solely on social networks. In fact, the two worlds seem to be quite peacefully co-existing on the Internet. Here's a look into why social networks won't stomp out e-mail anytime soon:

*Professionally, e-mail is still the standard form of communication
*To set up a social profile, you need an e-mail address
*E-mail is the preferred method for sharing links, photos, articles, and other information with family and friends

Breaking it down unto percentages, a study found that when people find something online they wish to share--photos, websites, videos, etc, 78% of users send it through e-mail, 22% through social media; with the remaining percentage split between other less popular methods (in person, on a blog).