You’ll Never Guess What Google Did: Google Livestream Recap

You’ll Never Guess What Google Did: Google Livestream Recap

Google did it again. Yesterday, Google announced their latest and greatest release in AdWords and Analytics 360 Suite for a mobile-first world.

If you were unable to sit in on Google’s Livestream announcement, here are the major PPC takeaways:


1. Longer Ad texts are coming! Get ready to revamp your ad copies in the next couple of months.       Although Google has not revealed a date for the expanded text ads, Google is already rolling out the beta. However, I have a hunch it will be publicly released this July.

With the Expanded Text Ads, the ad copies will include two 30 character headlines and one 80-character length description line.

Google’s product team predicts a 20% increase in CTR due to the shift to longer text ads. So get ready!

2. For get about bidding up or down on the devices campaign settings tab! Google is rolling out with device bidding, which will enable you to have bid modifiers for desktop, mobile, and tablet up to +900%. 

Keep your eyes peeled for this feature, as it will change the way you roll out a mobile-first strategy in the near future! Once Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our team will be following up with personal findings.Keep your eyes peeled for this feature, as it will change the way you roll out a mobile-first strategy in the near future! Once Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our team will be following up with personal findings.

3. The experience of AdWords is going to be revolutionized as a whole. Tandem Interactive got a live, sneak peek into the future AdWords layout and let’s just say…Google has yet to meet their match. 

Google is constantly keeping up with both the demands of online marketers and consumers. For those who are in the AdWords and Analytics interfaces daily, you will have more information accessible on user-friendly and visually appealing charts. I know that the entire PPC nerd squad at Tandem is just itching to get their hands on this new interface!

Not to mention, the teasing new rollout of Google Data Studio 360. If you are a PPC guru like the Tandem PPC team, you pull charts monthly, weekly, or even daily and can’t afford the manual labor or headaches from non-OCD formatted reports, you will just die for the new Data Studio 360. The Data Studio 360 enables you to create the most amazing dashboards that are easily shareable. You can pull from several compatible data sources and quickly collaborate with several members of your team. 

Yes, Google has been saying “mobile is the next big thing” for the past couple of years. And we get it Google, everyone has a phone that never leaves their side. Mobile phones are the first thing we reach for in the morning and mobile phones are the last thing you put down at night (unless you wear glasses then second to last). So, it is time for in-house PPC managers and PPC management agencies, to begin efforts to lead with a mobile-first strategy! Mobile is no longer “the next big thing”, mobile is here, mobile is now, and mobile is the most used device for all of the where, what, when, why, and how moments that people are searching for.

“There are trillions of searches on Google and over half of those searches happen on mobile” – Sridhar Ramaswamy, Senior Vice President - Google

4 Reasons You Can't Even..

Today’s millennials “can’t even” anymore. They can’t deal with minor day to day struggles that older generations would have given an arm or leg for. Millennials are lucky to have any piece of information or answer to there every “oh so important” questions; “Is there really a bacon shortage predicted for 2017?” With Google, Wiki, WebMD, Facebook, Instagram, and Twitter there really isn’t ANYTHING you can’t find out today. Let’s face it, the children of today’s millennials will have a very difficult time getting away with anything. 

Unfortunately, with access to the all-knowing Google at our fingertips, Millennials can’t even face-to-face anymore. The need to do business face-to-face, look for answers from peers, or seek additional information from others has more or less died. But I am going to tell you, yes you the Millennial reading this on their new super-sized mobile device, why you can even attend PUBCON SFIMA Summit 2016 here in sunny south Florida.

Millennials seek out things that are useful and can enhance their lives. Although a conference is useful, it is also time consuming and out of the way. Why attend a conference that you will eventually be able to stream or read from your hand held device? Here is why live face-to-face settings such as Pubcon SFIMA, is both useful and “cool.”

1. Networking: Pubcon SFIMA Summit is two days of constant informal face-to-face meetings with people in your industry, competitors, and clients. Do not shy away from competitors but learn from their mistakes or relish in their accomplishments. Seek out new connections and advice from other areas in the industry. And lastly, put a face to your clients you have only virtually met. Getting to know someone on a personal level can be a huge business game changer!
2. Education: SFIMA meets monthly and hosts large conference such as Pubcon SFIMA Summit 2016 where creative juices are replenished and incredible brains are picked. This association provides endless information for all members new and existing with keynotes like Scott Stratten, Brad Geddes, Dennis Yu, and Tandem Interactives favorite; Joe Laratro.
3. TandemInteractive: Yes, that is right, all members of Tandem Interactive will be present at Pubcon SFIMA at one point or another. Yours truly will be attending Thursday taking in new information and making new connections as well as keeping up with old ones. If you want to come hangout with the coolest boutique online marketing agency register for Pubcon SFIMA Summit 2016 today or join SFIMA’s monthly gatherings every second Thursday of the month! From one millennial to another, SFIMA is not something you “can’t even.”
4. It’s Fun!: Believe it or not, you are in the “coolest” line of business. No one knows how to have a better time than online marketers. Isn’t our moto “work hard, play hard”? If not, it may as well be! Mix in with SFIMA’s social gatherings and see for yourself. Doing business should not be stale and boring. Get off the internet and start living! Accessing industry information via internet is nothing like live interactions. J

There is a huge benefit to connecting with people in similar and vertical industries that has been over looked by the recent generations. Joining an organization such as South Florida Internet Marketing Association is great to boost your social media profiles and resumes but why not get every penny out of your investment? Engaging and participating with SFIMA members may be just the thing your business or career is lacking. Don’t miss the chance to have live meetings with renowned marketing gurus who make time for you to come pick their brain!

Still not convinced? Still “can’t even”? Just approach one of Tandem Interactive's fun and friendly members and we will show you otherwise. As long time members we will introduce you to the right people and point you to the keynote speakers you should be sitting in on for your personal growth!

PPC Checklist You'll Want to Keep Handy

Whether you are a PPC guru or a PPC virgin you will want to keep this awesome PPC checklist handy when duplicating a new campaign by copy and pasting an old one.

Within AdWords Editor you can have a copy-and-paste frenzy. Copy and paste entire campaigns, keywords, negative keywords, locations, and sitelinks…copy and paste all the things!

However, copy and pasting leaves room for several errors. If you are not OCD or you are pressed for time, you may miss a crucial detail that can cost you (or worse your client) money. 

Fortunately, Tandem Interactive’s very own PPC Ninja has laid out a checklist of criterion that must be changed when copy and pasting ad campaigns.

AdWords Editor Check List:

Campaigns & AdGroups

□        Rename the Campaign & Necessary AdGroups

□        If location specific, assess the keywords (CRTL + H to find and replace text)

Keywords and Targeting:

□        Evaluate which negative keywords are not inhibiting the new keywords

□        LOCATION! If your campaigns are location-specific, then make sure that you are targeting the correct area.

Ads and Extensions:

□        Change “Final URLs” – formerly known as “Dest. URLs”

□        If necessary, change the Display URL. Making the Display URL specific to your campaign and AdGroup will allow your quality score to increase even further!

□        Sitelinks will also paste across campaigns in Editor; however, if you directly edit the copied sitelink it will affect the original campaign’s sitelinks as well. If the sitelinks need rewording or a different Final URL, then be sure to delete the pasted ones and create brand new ones that are specific to your new campaign. 

AdWords Check List:

       Once the new campaign is posted, there are a few more areas to double check:

□        Callout Extensions: These will not paste over. You need to manually add callouts to your new campaign.

□        Call Extensions: Don’t forget to manually add the phone number to your ad.

       Other miscellaneous options are as follows:

□        Add the new “Structured Snippet Extensions”

□        If you had Day Parting on your previous campaign, double check whether it suits the new campaign.

□        Double check that the campaign is optimized for mobile devices.

Lastly, set a reminder to double check your new campaign 24 hours after going live to ensure that everything is tracking and performing accordingly!