I am sitting on the couch working while my Wife is watching the Daytime Emmy Awards. I hear the announcer say that each table has Video cameras for the celebrities to use and all the content will be uploaded to Soapnet.com. That is AWESOME content! I am really impressed with the hooks here: user generated content, famous user generated content, appeal to see insider info, possibilities to feel like you were there.
This is the convergence of Social Media and TV. I am not a fan of Daytime TV (unless SciFi HD channel is running a Stargate marathon), but I will have to check out how soapnet.com uses these videos.