You’ll Never Guess What Google Did: Google Livestream Recap

You’ll Never Guess What Google Did: Google Livestream Recap

Google did it again. Yesterday, Google announced their latest and greatest release in AdWords and Analytics 360 Suite for a mobile-first world.

If you were unable to sit in on Google’s Livestream announcement, here are the major PPC takeaways:


1. Longer Ad texts are coming! Get ready to revamp your ad copies in the next couple of months.       Although Google has not revealed a date for the expanded text ads, Google is already rolling out the beta. However, I have a hunch it will be publicly released this July.

With the Expanded Text Ads, the ad copies will include two 30 character headlines and one 80-character length description line.

Google’s product team predicts a 20% increase in CTR due to the shift to longer text ads. So get ready!

2. For get about bidding up or down on the devices campaign settings tab! Google is rolling out with device bidding, which will enable you to have bid modifiers for desktop, mobile, and tablet up to +900%. 

Keep your eyes peeled for this feature, as it will change the way you roll out a mobile-first strategy in the near future! Once Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our team will be following up with personal findings.Keep your eyes peeled for this feature, as it will change the way you roll out a mobile-first strategy in the near future! Once Tandem Interactive’s PPC team gets their hands on these devices bid modifiers, our team will be following up with personal findings.

3. The experience of AdWords is going to be revolutionized as a whole. Tandem Interactive got a live, sneak peek into the future AdWords layout and let’s just say…Google has yet to meet their match. 

Google is constantly keeping up with both the demands of online marketers and consumers. For those who are in the AdWords and Analytics interfaces daily, you will have more information accessible on user-friendly and visually appealing charts. I know that the entire PPC nerd squad at Tandem is just itching to get their hands on this new interface!

Not to mention, the teasing new rollout of Google Data Studio 360. If you are a PPC guru like the Tandem PPC team, you pull charts monthly, weekly, or even daily and can’t afford the manual labor or headaches from non-OCD formatted reports, you will just die for the new Data Studio 360. The Data Studio 360 enables you to create the most amazing dashboards that are easily shareable. You can pull from several compatible data sources and quickly collaborate with several members of your team. 

Yes, Google has been saying “mobile is the next big thing” for the past couple of years. And we get it Google, everyone has a phone that never leaves their side. Mobile phones are the first thing we reach for in the morning and mobile phones are the last thing you put down at night (unless you wear glasses then second to last). So, it is time for in-house PPC managers and PPC management agencies, to begin efforts to lead with a mobile-first strategy! Mobile is no longer “the next big thing”, mobile is here, mobile is now, and mobile is the most used device for all of the where, what, when, why, and how moments that people are searching for.

“There are trillions of searches on Google and over half of those searches happen on mobile” – Sridhar Ramaswamy, Senior Vice President - Google

Mobile Advertising Tips Straight From the Mothership

“Every click will potentially cost you a user conversion.”

Greetings from Google’s New York Headquarters! Tandem Interactive is on-site learning directly from the source. As a Google Partner, Tandem is able to bring exclusive PPC tips to you. Tandem Interactive does not only deliver Google approved PPC practices, we also push to share new and exciting information with all digital marketers.

Today’s Google spring training was kicked off by mobile advertising master mind Matt Delre, who engaged us with a personal experience of his recent life-changing purchase - a minivan.

As Delre took on parental duties, he embarked on a long and tedious research for the safest family car on his mobile device. Like many consumers, Delre took advantage of his mobile device by comparing minivans in one dealership to another dealership’s inventory.

This process proved to be a nightmare for Delre, can you guess why?

Making sure that your site is mobile friendly, will improve your consumer’s mobile experience, potentially leading to a conversion.

The following information is from Pew Research Center’s recent study and displays why mobile advertising is the new frontier.

Sure, digital marketers have been shouting “mobile is coming, mobile is coming” for a while now, but 2015 is the year that we will finally be able to see mobile’s marketing potential, implementing mobile PPC tactics that will turn the tides for you and your client.

According to Delre, mobile devices are 67% likely to convert. So why the hesitation?

Start enhancing your mobile PPC campaign today, by implementing the following suggestions from Delre and get mobile advertising right!

Mobile Advertising Optimization Check List:

•   Make sure that your homepage is easy to use. Site usability is the first, and most important step in optimizing your PPC campaign; whether you are targeting desktops, tablets, or mobile devices.
•  A mobile device’s small screen limit your user’s visibility; in order to drive conversions, position the site’s call-to-action to front and center.
• Example: Progressive

• Make searching through your site easy, with optimal accessibility.
• Example: This can be done by implementing a visible search box, such as an open-box site search.

        

•  If your search bar is visible, ensure that the site’s search results are quality search results. The ultimate goal is to direct the consumer to their target on their initial search. Improve your search results by implementing effective filters.
• Example: Nike

• Allow your users the ability to purchase as a guest. By eliminating the number of forms and clicks your consumer has to fill out, you increase the chances that potential consumers will actually convert.

Consumers who use their mobile devices tend to use them frequently, and their devices are the center of their lives. Like these consumers, smartphones will soon be the center of your digital advertising tactics too!