Social Media Checklist for Business

Social Media is a very powerful marketing platform for any business, but how do you know what to do? The typical business owner ask the same questions when social media is recommended for them. How do I blog? How many tweets do I send? What should I do on Facebook? What about LinkedIn? 

This is a very simple social media checklist to help any business owner with what they should be doing at minimum for these different platforms. 

Blog Post:

• Write 3 new blog post a week
• Have 3 targeted keywords that you include in every blog post
• Share the blog post link on:
• Facebook
• Twitter
• LinkedIn
• Google +

Facebook:

• Find and Like 5 new pages a week
• Update company page status daily
• Post about 2 interesting topics related to your business
• Ask people to comment, like or share post

Twitter:

• Re-tweet 2 interesting tweets a day
• Follow 10 new people a week
• Send at least 3 new tweets daily
• Business related
• Promotional
• Fun & Interesting
• Circulating the blog post

LinkedIn:

• Update Company profile and status
• Connect with 3 – 5 new people per week
• Ask for 1 -2 recommendations per week
• Follow 3 new companies

Google + :

• Add 5 new people to your circle a week
• Offer a Google + Hangout session for a related topic in your industry
• Share content at least twice a day to your personal Google + profile and company page
• Host a monthly Google + hangout for a topic your industry

Pinterest:

• Each month, post product images and examples of our work from our company website as pins leading back to the site
• Follow 5 new interesting and inspiring pin boards each week from other users related to our field
• Add 1 new board that contains at least 6 new pins each week

YouTube:

• Find 3 new videos each week to share on Facebook, Twitter, and Google +
• Plan a video that showcases an area of our businesses expertise
• Have video capability at special events our business hosts or attends each month. Ask for brief interviews to post to YouTube.

This checklist should be used as a guide to help any business owner with their social media platform. These are the typical minimum requirements necessary to perform properly and see results. 

Recapping Las Vegas Pubcon 2012

Last month, Lauren and I had the privilege to head out to Las Vegas and watch Joe and a slew of other internet marketing professionals speak on various topics relevant to today's search industry. I took copious notes and have been summarizing sessions for the official Pubcon blog, in case any of you would like to take a peek at some of the knowledge that was shared to us. The first blogs have been posted, which you can check out here:

http://www.pubcon.com/pubcon-recap-seo-hot-topics-and-trends
http://www.pubcon.com/latest-topics-and-trends-on-twitter
http://www.pubcon.com/seo-lessons-from-disneys-jeff-preston

I will continue to post a few more blogs into November, and Lauren and I hope to give our link building tactics and upgrade and offer some cutting edge ideas to each of your accounts. If you ever have any questions or concerns you are always welcome to email me!

Why Blogging is Good For Business

"I have a website, what do I need a blog for?"

The answer is that blogs are a source of easily updated, current news that is pertinent to the company. Updating a blog doesn't require maneuvering a content management system, often it's as simple as logging into a blogging platform, typing away, and hitting publish. Essentially, a blog is a low-key method of dispersing information. It takes on a familiar, friendly tone.

Blogs are also a great way to link back to your website, to tie into social sites, to announce news and events, to enhance search results, and to increase internet popularity in general. One central site can have your photo galleries, videos, presentations, testimonials, PDFs, twitter feed, Facebook updates, and include links to your mentions on other sites. RSS feeds and share buttons add to the convenience of your Internet marketing campaign.

At Tandem Interactive, we know the value of blogging and the search optimization impact it has on your business. If you have any specific blog requests or material you'd like us to add, don't hesitate to reach out.