"I have a website, what do I need a blog for?"
The answer is that blogs are a source of easily updated, current news that is pertinent to the company. Updating a blog doesn't require maneuvering a content management system, often it's as simple as logging into a blogging platform, typing away, and hitting publish. Essentially, a blog is a low-key method of dispersing information. It takes on a familiar, friendly tone.
Blogs are also a great way to link back to your website, to tie into social sites, to announce news and events, to enhance search results, and to increase internet popularity in general. One central site can have your photo galleries, videos, presentations, testimonials, PDFs, twitter feed, Facebook updates, and include links to your mentions on other sites. RSS feeds and share buttons add to the convenience of your Internet marketing campaign.
At Tandem Interactive, we know the value of blogging and the search optimization impact it has on your business. If you have any specific blog requests or material you'd like us to add, don't hesitate to reach out.