Tuesday, August 20, 2013

Utilizing The Cost of Advertising

"Get the most bang for your buck..." is there anyone in the business field that hasn't heard that quote? But there is one company that caught my attention at breakfast for their ability to truly UTILIZE their cost. 

While in the middle of enjoying my delicious chocolate chip cookies I could help but look at my milk carton. A few months back we decided to go completely organic in the house and milk was one of those products. So I'm enjoying my breakfast while reading the milk carton. Talk about getting the bang for the buck. Every inch of the carton had writing on it. Their are social media links, quotes, facts, and information on why Organic Valley milk is the best milk on the market. They promote subliminal messaging in their text by telling you how "they give their animals the greenest pastures and they give you delicious & nutritious milk". They thank the reader for helping support the Organic way of life. They use 'feel good' marketing when they show the picture of the farmer with the cows, how it is going from their family to your family, and that they raise their animals with love. They make a connection/bond with the customer by using words like 'family, nurturing, children, love, and affection'.  

If you are buying their products, they know that you are health conscious (if not you wouldn't spend the extra $3 for the half gallon). Most people that are health conscious and shop at Whole Foods or GreenWise are usually against the cruelty of animals or vegetarian/vegan. So they pump the milk owner with all these facts on their cows, their family owned farms, and the way the animals are treated and raised. I mean Organic Valley really did what they could to use the carton. You figure you have to design the carton to hold the milk in, why not use every inch of space to convince the buyer why they should continue to buy our milk; not only our milk but try our yogurt, cheese, ice cream, and don't forget to like us on Facebook! 

So for the little businesses that cost is an issue, take some advice from Organic Valley farms; think about the products that you already have and buy and use them completely. Use the back of your business cards to place a discount promo code and add social links. Make sure you add links to social profiles on your website and make them easily accessible. If you have to buy boxes for your products, advertise all of them! The customer is going to get the box, and when they are bored eating cookies & drinking milk, they are going to read what you wrote. Make every dollar count so that you can say you get the 'best bang for your buck'! All around great approach for marketing and neuromarketing while on a budget. 

For more marketing tips, keep reading on the Tandem Interactive Blog! Have a great week! :) 

Monday, August 5, 2013

Study Finds Majority of Online Shoppers are Rural, with Few Exceptions

It is no question that the popularity of e-commerce is growing substantially year after year, with reported sales now topping $200 billion annually. While organic search is still the leader for referring online customers (accounting for almost 16% of customers that businesses acquire), many retailers are still shifting from a free-to-paid model and are relying heavily on third-party vendors to drive website traffic. Affiliate sites in particular have grown tenfold, and email marketing is still an effective way to acquire customers. In fact, e-mail customer acquisition has quadrupled in the last four years!

What about social networks like Twitter for customer acquisition? According to a new study by Custora, the lifetime value of Twitter-referred customers is 23% lower than average. And despite the mega-businesses located in coastal cities like New York and Los Angeles, the most valuable online shoppers tend to come from more rural states. It's possible this is because there is less storefront availability in rural states, where major cities likely get a large amount of foot traffic as well as substantial online sales.

Fashion brands break the trend, with their best customers residing in densely populated coastal areas, with a few exceptions. While the usual suspects are high online sales traffic locations for fashion retailers, states like New Mexico and Wyoming rank high for valued online customers as well.

What means are you utilizing to obtain online customers? See all the data shared on states and the value of their e-commerce customers here.