Wednesday, February 29, 2012

Victoria's Secret Models Invade South Florida

Yesterday a member of our Tandem Team, Erika, went down to the Mondrian South Beach to interview and chat with with a few Victoria's Secret angels--Adriana Lima, Candice Swanepoel and Erin Heatherton. The girls were in Miami to launch the Very Sexy Jet Tour, which will have various angels traveling to four different cities in the US to promote the new fragrance, Very Sexy Touch, and also the new styles of the best selling Victoria's Secret Very Sexy Bra.

Since this was in the middle of the week, Erika decided to have one of the models take a picture for Joe--since he couldn't be there due to meetings. Erika runs a Miami fashion blog called Blah Blah Blonde and was invited to cover the event from several PR outlets. You can see more photos from the day on her site, and also on the Blah Blah Blonde Facebook page.

What do you think of this personalized photo? Better than an autograph?

Monday, February 20, 2012 Site Relaunch - Search Success!

Sheplers reached out to me well over a year ago to analyze a platform for search engine friendliness. I will keep the results of my analysis private, but I will mention that in the research, I was very surprised to see cloaking and still ranking quite well.

A year later the site just relaunched on a new platform with almost no traffic loss and only slight ranking variations so far. That is a resounding success. The old site was awesome, the new site has more usability features built into it.

Why was the relaunch successful? They spent a year preparing with a well versed internal marketing team and some minor strategic guidance by yours truly. I am very proud to have worked with them, and wish continued success online.

I will have to write a post soon about the debacle that Copa Airlines relaunch turned into over a year ago that I was also involved in.