Content marketing is more than just sharing a blog post you wrote and hoping someone links back to it. It is building your brand up as a resource for consumers, and becoming a site and source that people can trust when searching for information and for a company to work with. Here are some things to examine in regards to your current online marketing strategy:
- Where are you right now, career- or business-wise?
- Where do you want to be in the future?
- Why do you do what you’re currently doing? Are there things you’re doing that are wasting time? Might adopting other practices carry you forward faster?
- How do you know you’re making progress? Are there objective measures?
What character are you showing to your potential consumers?
Inspiration can hit you at any time. When you have a great idea and you need help creating content to support your vision, contact us over at Tandem to help bring your great idea to the web.