If you're a retailer, Google Shopping may be beneficial for you this year. Towards the end of 2012, Google announced the new Google Shopping model built on Product Listing Ads. Google Shopping allows you to promote your products by including price, image and more. Google shopping is enhancing user experience and creating new opportunities for merchants of all sizes. You'll need an AdWords account and Merchant Center Account to get started.
If you're interested in learning more or would like assistance in managing your Google Shopping account, please feel free to reach out to your Tandem Team. :)