Friday, January 30, 2015

Facebook coming in hot with mobile growth

The hits just keep on coming for the Winklevoss twins.

Facebook just released its fourth quarter and full year 2014 financial results revealing a modest $12.47 billion in revenue for 2014.

Earning an all-time high in quarterly ad revenue - $3.59 billion – Facebook surpassed all expectations for Q4 ad spend.

Zuckerberg can say thanks for much of this leap in revenue to continued growth in advertising, more specifically, mobile advertising. Case in point: mobile ads contributed to 69% of Facebook’s total $3.59 billion in ad revenue for the year. And oh yeah, mobile ads brought in a record high of $2 billion in quarterly revenue.
And it’s no surprise that none other than Facebook continues to lead the pack with the growth of mobile. Facebook now has 1.39 billion monthly active users; of those, 890 million users access the social network on a daily basis. More than half a billion users now only access Facebook from mobile.

A report from We Are Social recently released that web traffic from laptops and desktop computers grew 13 percent, while traffic from mobile devices and tablets grew 56 percent.

Further asserting their dominance in the mobile growth and innovation, Facebook silently introduced Facebook Lite to eight countries last week. A lightweight Android version of the full app, Google Play describes the app as “fast to install – the app is less than 1 MB.” Countries benefiting from the new app “designed for 2G networks and areas with limited connectivity” include Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. While Lite takes up less than 1 MB of space on phones, the full app uses 27 MB.

"We got a lot done in 2014. Our community continues to grow and we're making progress towards connecting the world," said Mark Zuckerberg, Facebook founder and CEO.

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