Last weekend I went out to Dallas, TX to speak at the yearly All My Sons Moving Convention. It was a great event filled with motivational and educational speakers. I did a presentation on Local Search Engine Optimization and building out content for the long tail. If you are interested in a copy, drop me an email.
Ormando Gomez gave an inspirational speech about client care and handling that applies to any business. The moving industry has been suffering since the decline in the Real Estate market. Two years ago there was a waiting list for movers. Today every lead is precious. Moving is a stressful event for anyone. Ormando was teaching the attendees the little things that make a difference. Some of the take aways were: better initial call handling, good follow up, and caring (and conveying that emotion) about the prospects move.