Wednesday, August 29, 2007

One of the First TV Commercials for Search Engine Optimization?

I have been waiting for this day for 7 years. I always expected to see a sleazy infomercial telling the public how to make millions from Search Engines. I am not saying that informercial does not exist, I just have not seen it yet. Tonight I noticed a Yellow Book Commerical that grabbed my attention.

First the commercial said, "Looking to Advertise in the Yellow Book?". The answer was clear?

Second it mentioned you could also advertising on their Internet version,

Then the shocker came... "Looking to Advertise on the Major Search Engines?". You can do that through Yellow Book too!

I used my DVR to rewind and watch the commercial over and over again. I have seen advertise. I have seen Microsoft Adcenter advertise. But this was the first time I have seen a solution for advertising on the Major Search Engines on TV!

I visited I did not readily find the information about advertising on Google, Yahoo, and MSN. It is a shame that their marketing message is not unified between TV and their Web site. Hopefully, enough people will put "How does my ad appear on Search Engines?" in their lead form for them to update the site.

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