Here are my winners for great commercials that drove users online:
Godaddy
Monster
MSN / Hulu
This is about it from what I remember (and I only had one beer). $3,000,000.00 for a 30 second spot and the advertisers do not think they should drive traffic to their Web sites? I don't get it. I will be checking out those Godaddy videos (BTW, they even mentioned they were not rated). I may try to submit to that new NFL job that Monster created. And I know I can go to Hulu to watch all the commercials again. Great job guys, your commercials were a success!
I like Clydesdale horses and all, but what is Anheuser-Busch could collect 10 million email addresses instead of prancing horses around?
Monday, February 2, 2009
Saturday, January 31, 2009
Giant Google "this site may harm your computer" bug?
Lisa Buyer just called me and let me know about a very scary Google Bug. Check out the screenshot. Hopefully this gets fixed pretty quickly. Matt's blog is one of my favorite sites.
Friday, January 30, 2009
Cash4Gold, Cockeyed Blog, and Me!
I thought I was going to take a Friday off at the end of the month for a little break before an adventurous couple of months. Next week I am teaching a Search Engine Optimization course at Nova Southeastern University. The following week I am presenting at SMX Santa Clara. March will bring me a second son! And… Pubcon Austin!!! Woohoo.
I get back from fishing this morning (did nail 3 dolphin before the cold front swept in) and see all these tweets and emails about my name in a Cockeyed Blog post. Matt Cutts brought it to the world’s attention with a little Tweet. It is only going to get bigger after Cash4Gold’s Superbowl commercial (remember when Godaddy was not a household name).
I had the opportunity to work for Cash4Gold for about 11 months. It was a great engagement. I really learned a lot about working with a company that had exponential growth. That had a great management team and it was always both fun and challenging work with them on a day to day basis. I am no longer a vendor for Cash4Gold, they have moved on to a company that can better service their needs.
One of the projects I was working on for them was a Reputation Management campaign. They get a bad rep. Cash4Gold does not give the highest payout for gold, but they are the most reliable company to work with for this type of transaction. The sheer volume is amazing but lends itself to a proportional number of complaints. There are also devious competitors utilizing tactics that would make porn and Viagra marketers cringe. At one point competitors were using the title “Official Cash4Gold Site” in the PPC ads before the trademark was registered. (Seriously!)
Cash4Gold made a concerted effort to make client satisfaction goal number one. They reached out to unsatisfied customers and tried to rectify the problems. They joined the RipoffReport Advocacy program and went through rigorous work with them to meet their quality standards and customer service standards (sorry, there was no bribe).
I personally reached out to the Cockeyed Blog to see if there was something we could do for him to have him take down the post or massage it a little to reduce it’s rank on the branded search. I never heard back, so I assumed that was the end of it. Well that changed this morning. My emails about this subject have been made public. I still stand behind them. I did not hide behind an alias. I offered to discuss it on the phone to find a solution. I even offered donating to a charity in the Blog’s name. That ranking is pretty powerful and I tried a stand up approach. I completely respect the Cockeyed Blog’s reasoning for not taking it down, so we move on.
There are plenty of “Not So Nice” ways to do reputation management. There are tons of blackhat tactics… I am long removed from anything like that. (Although one of my original claims to fame was being personally named on Inktomi’s leaked Blackhat list.) I have a strong reputation in the Industry and would still pursue a personal approach any day to resolving a lackluster situation.
If you are interested in any Search Engine Optimization services where you get to work directly with the expert, please send me an email and we can open a dialog! jlaratro@tandem-interactive.com.
Best Wishes for Cash4Gold and their Superbowl Commercial. I hope it is a hit guys!
I get back from fishing this morning (did nail 3 dolphin before the cold front swept in) and see all these tweets and emails about my name in a Cockeyed Blog post. Matt Cutts brought it to the world’s attention with a little Tweet. It is only going to get bigger after Cash4Gold’s Superbowl commercial (remember when Godaddy was not a household name).
I had the opportunity to work for Cash4Gold for about 11 months. It was a great engagement. I really learned a lot about working with a company that had exponential growth. That had a great management team and it was always both fun and challenging work with them on a day to day basis. I am no longer a vendor for Cash4Gold, they have moved on to a company that can better service their needs.
One of the projects I was working on for them was a Reputation Management campaign. They get a bad rep. Cash4Gold does not give the highest payout for gold, but they are the most reliable company to work with for this type of transaction. The sheer volume is amazing but lends itself to a proportional number of complaints. There are also devious competitors utilizing tactics that would make porn and Viagra marketers cringe. At one point competitors were using the title “Official Cash4Gold Site” in the PPC ads before the trademark was registered. (Seriously!)
Cash4Gold made a concerted effort to make client satisfaction goal number one. They reached out to unsatisfied customers and tried to rectify the problems. They joined the RipoffReport Advocacy program and went through rigorous work with them to meet their quality standards and customer service standards (sorry, there was no bribe).
I personally reached out to the Cockeyed Blog to see if there was something we could do for him to have him take down the post or massage it a little to reduce it’s rank on the branded search. I never heard back, so I assumed that was the end of it. Well that changed this morning. My emails about this subject have been made public. I still stand behind them. I did not hide behind an alias. I offered to discuss it on the phone to find a solution. I even offered donating to a charity in the Blog’s name. That ranking is pretty powerful and I tried a stand up approach. I completely respect the Cockeyed Blog’s reasoning for not taking it down, so we move on.
There are plenty of “Not So Nice” ways to do reputation management. There are tons of blackhat tactics… I am long removed from anything like that. (Although one of my original claims to fame was being personally named on Inktomi’s leaked Blackhat list.) I have a strong reputation in the Industry and would still pursue a personal approach any day to resolving a lackluster situation.
If you are interested in any Search Engine Optimization services where you get to work directly with the expert, please send me an email and we can open a dialog! jlaratro@tandem-interactive.com.
Best Wishes for Cash4Gold and their Superbowl Commercial. I hope it is a hit guys!
Monday, January 26, 2009
Reputation Management Speech at ShoptoEarn Leadership Conference
I had the pleasure and honor of speaking about reputation management and social media marketing for the ShoptoEarn leadership conference at the Fort Lauderdale Convention Center this past weekend. I am part of the The Buyer Group's team and certainly a member of the Shop to Earn / Shop to Earth family. This was certainly one of my largest crowds! It was truly amazing to see the caliber of people in the room. I could smell success as soon as I walked in the door. This was an energized crowd that is thriving in a down economy by working with Shop to Earn. It was a great experience and I look forward to doing more intensive workshops / seminars / and training on how we can utilize reputation management and social media to evangelize the Shop to Earn opportunity!
Friday, December 26, 2008
Harmony One Channel Icons / Graphics
Santa left me a Logitech Harmony One Remote for Christmas. After about an hour I had my entire entertainment system setup and tuned on it. the "help" feature was a big selling point for me to assist my Wife when I was not home.
Then I wanted wanted to get fancy and setup icons for my favorite channels. After a little research, I found an amazing and free Web site for Harmony One Icons. Great work! I setup some of my favorites (DisneyHD for Joey, HBOHD SciFiHD Paladium CMT for me, and Vh1 for my Wife.
Then I wanted wanted to get fancy and setup icons for my favorite channels. After a little research, I found an amazing and free Web site for Harmony One Icons. Great work! I setup some of my favorites (DisneyHD for Joey, HBOHD SciFiHD Paladium CMT for me, and Vh1 for my Wife.
Sunday, November 30, 2008
Online Marketing Course For College Credit
I have been very busy developing an online marketing course that will be used by several Universities for College credit. This will be a video course. Once available, I will start promoting it. For the record, I did have to wear make up during the shoot. I was not a fan...
Jay Berkowitz and the Team at Ten Golden Rules is also very involved in this project. It is always great to collaborate with Jay!
I am working on my Pubcon 2008 summary. I just need to wrap up my presentations for this course first.
Jay Berkowitz and the Team at Ten Golden Rules is also very involved in this project. It is always great to collaborate with Jay!
I am working on my Pubcon 2008 summary. I just need to wrap up my presentations for this course first.
Thursday, September 4, 2008
I Like Ike! Hurricane Coming Could Be Great For Florida Economy
I grew up in the garbage industry, most people do not realize the far reaching affects a nasty hurricane has on the local economy. The number of new jobs (roofers, clean up, home repairs, food, gas, cable, electricians, new construction, etc) created is great for pumping dollars back in the economy! Lets not forget getting a few days off work.
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