If you are not utilizing a local SEO strategy to get your business visible in the online world, then you are missing a major opportunity to be seen when a prospective customer uses a desktop or mobile device to perform a search related to your company’s offerings.
Local SEO is not a complicated practice, it is more of a
series of cumulative steps that are utilized to increase the presence of your
company through search engines. Tandem Interactive is a team of SEO specialists
that can help tailor your business’s SEO efforts to your business model through
the following steps:
1.
Determine
Your Business Model.
·
Single Location Brick & Mortar
·
Multi-Location Brick & Mortar
·
Single Location Service Area Business
·
Multi-Location Service Area Business
·
Multi-Office Campus or Multi-Practitioner
Business
·
Home-Based Business
2.
Match Your
Business Model to Google Guidelines.
• Single
Location Brick & Mortar ->
·
One GMB listing with a visible listing.
·
No P.O. boxes or virtual offices.
• Multi-Location
Brick & Mortar ->
·
One GMB listing per location with a visible
address.
·
Each location has a unique phone number.
·
No P.O. boxes or virtual offices.
• Single
Location Service Area Business ->
·
One GMB listing.
·
Use an appropriate box to indicate if there is
no address, or if you serve customers at your location as well as theirs.
·
No P.O. boxes or virtual offices.
• Multi-Location
Service Area Business ->
·
One GMB per location with unique phone numbers.
·
Use an appropriate box to indicate if there is
no address, or if you serve customers at your location as well as theirs.
·
No P.O. boxes or virtual offices.
• Multi-Office
Campus or Multi-Practitioner Business ->
·
One GMB listing per office or practitioner.
·
Each has a unique phone number.
·
Practitioners must format their GMB business
titles properly.
·
No P.O. boxes or virtual offices.
• Home-Based
Business ->
·
One GMB listing, hide the address if you do not
want it made public.
·
No P.O. boxes or virtual offices.
3.
Develop
Your Website’s Content Strategy.
- Single Location Brick & Mortar ->
·
Unique, high quality page that showcases each
product or service your business offers.
- Multi-Location Brick & Mortar ->
·
Unique, high quality page that showcases each
product or service your business offers.
·
An original and high quality webpage for each
physical location with a complete NAP at the top of the page.
- Single Location Service Area Business ->
·
Unique, high quality page that showcases each
product or service your business offers.
·
An original and high quality webpage for all of
the important cities you serve.
- Multi-Location Service Area Business ->
·
Unique, high quality page that showcases each
product or service your business offers.
·
An original and high quality webpage for each
physical location with a complete NAP at the top of the page.
·
An original and high quality webpage for all of
the important cities you serve beyond the physical locations
- Multi-Office Campus or Multi-Practitioner Business ->
·
Unique, high quality page that showcases each
product or service your business offers.
·
An original and high quality page for every
office, campus, or partner in the practice with a complete and unique NAP at
the top of the page.
- Home-Based Business ->
·
Unique, high quality page that showcases each
product or service your business offers.
·
Create a unique and high quality page for every
city that you offer your services.
While these are business model specific local SEO
strategies, Tandem Interactive
wants you to be aware that there also are local SEO techniques for all business
types. If you are interested in developing an SEO strategy for your company,
contact the SEO specialists in Fort Lauderdale today!
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