If you are not optimizing your business locally, chances are you are missing out on exposure while your competition scores customers. As smart phones continue to play a larger role in our mission to search for local businesses, it is less likely that we will be cracking open our Yellow Page directories. With that being said, local search engine optimization should be an important piece of any company’s marketing strategy.
Tandem Interactive has a few tips to get you started:
1. Get Your Google My Business Page Created and Build it Out - You may think customers don’t run to Google+ for local business information; however, when searching for a specific business or service, this is often what results on a SERP (search engine result page). You want to keep your Google My Business page updated with correct contact information and posts about what is going on in your industry. Also, acquire reviews! These are not easy to come by, but if you can get them - the more visible your company will become.
2. Create Your NAP and Stick With It - Your Name, Address, and Phone number identify your business and should be as consistent as possible. Each mention (known as a “citation”) on a local directory or website, is a feather in your business’ cap, as long as it is a relevant directory or site.
3. Good or Bad…Respond to Reviews - Consumers respond to both great customer service and businesses that are proactive about negative feedback. If a customer leaves a positive review, thank them for their support. If a customer is unhappy about your services, publicly apologize and try to rectify the issue, it could lead them to gain respect for your company.
4. Be Mobile-Friendly - Again, customers are likely searching for your business on their mobile devices, you don’t want to scare them away with an ill-equipped site.
5. Acquire Local Citations - The more accurate citations you have on other websites and local directories, the better your local search engine rankings will be. Use a local citation finder to optimize your efforts.