Tandem Interactive has a few tips to get you started:
1. Get Your
Google My Business Page Created and Build it Out - You may think customers
don’t run to Google+ for local business information; however, when searching
for a specific business or service, this is often what results on a SERP
(search engine result page). You want to keep your Google My Business page updated
with correct contact information and posts about what is going on in your
industry. Also, acquire reviews! These are not easy to come by, but if you can
get them - the more visible your company will become.
2. Create Your
NAP and Stick With It - Your Name,
Address, and Phone number identify your business and should be as consistent as
possible. Each mention (known as a “citation”) on a local directory or website,
is a feather in your business’ cap, as long as it is a relevant directory or
site.
3. Good or
Bad…Respond to Reviews - Consumers respond to both great customer service
and businesses that are proactive about negative feedback. If a customer leaves
a positive review, thank them for their support. If a customer is unhappy about
your services, publicly apologize and try to rectify the issue, it could lead them
to gain respect for your company.
4. Be
Mobile-Friendly - Again, customers are likely searching for your business
on their mobile devices, you don’t want to scare them away with an ill-equipped
site.
5. Acquire
Local Citations - The more accurate citations you have on other
websites and local directories, the better your local search engine rankings
will be. Use a local citation finder to optimize your efforts.
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