For businesses who have a mobile app and webmasters who participate in App Indexing, we dedicate this post to you. Google’s new Search Console (formerly known as Webmaster Tools) is said to be easier to use for non-webmasters and has recently been updated with new reports that show developers how their app content is performing in search results.
1. You have to have an Android app
2. Go to your Search Console and enter your app name; for example:
3. Have an associated app to a site in your Search Console
4. Submit the XML feed
Now, you can use the Search Analytics report to see top queries and the most trafficked app pages. But, hold onto your seats because it gets better – you can also use filters to sort by clicks, impressions, and click-through rate.
Another feature is the beta version of Fetch As Google for Apps. This feature allows developers and businesses to be able to see how Google sees the content within their Android app; how Google renders the app’s URI scheme.
Not sure what URI scheme is? Well, we all know what content is and how your business ranks based off of many factors, one being content. Internet space is inhabited by many points of content and the most common form of URI (Uniform Resource Identifier) is a webpage address. The URI to your app is the mechanism used to access the resource, and it will tell the specific computer that the resource is housed in, as well as the specific name of the resource on the computer. So, in order for Google to be able to interpret your app’s specific URI scheme, they have created the beta version of Fetch As Google for Apps, allowing developers to understand how Google understands and treats app content in terms of search results, and every business with an app wants to know how their app content helps them rank.
Below is a photo of how your app may look to Google: