2. Be Trendy and Be Unique- Along with great written content, include creative features such as authentic videos and blog posts. Don’t pretend to be local; actually be local. Get involved in your community and share what you are doing on your site. Make it a company goal to become newsworthy for participating in your community and being different from competitors.
3. Expand Your Recognition- Don’t just strive to get local recognition, do your best to get regionally and nationally recognized. Acquire those mentions by going after publications that distribute across the country and/or region.
4. Get Your Owner/ Founder Involved in the Conversation- Connect with your audience on a more personal level by including reviews, stories, social mentions and experiences of the person or people that started your company. Consumers want to see the faces behind the company’s name and feel an association to the brand. Include pictures of owners and employees on your site.
5. Be Authentic- Create a Web site that exudes genuineness and effort. Consumers like sites that are professionally designed, simplified, and include a sense of community, photos of clients, and ties to history and family.
If your company needs more direction when it comes to Local Search Engine Marketing, Tandem can always help!