In October 2013 I took my yearly trip to Las Vegas for
Pubcon. Just like a visit to Time Square in New York, I pay close attention
when driving to soak up all of the advertising. This year, the official hotel
was The Hard Rock Hotel. The suites were great. The restaurants were great. The
center bar and the unofficial Pubcon parties there were great! We even had the
Hard Rock Hotel’s social media manager, Eric Petersen spending time with us.
So what did I see this time in Vegas that really blew me
away? What was so impressive that it makes my number 1 rating for best
marketing of 2013? Show Media’s TaxiTV
Every time I took a cab from the HRH, the taxis were
equipped with a ceiling mounted tablet. I could tell the programming was
updated at least weekly. I could tell that the production of the advertorials
was world class. I have some experience with professional grade video
production from my training videos with University of San Francisco’s Online
Marketing Certificate Program. The TaxiTV videos could be featured on HBO, the
quality was that good. But that is now why I was impressed. Well, it was a good
part of it. During each ride vignettes were featured about the Hard Rock’s
restaurants. It was not a coincidence. The content was being served based on
geography.
Think about the quality of the audience. I just left the
Hard Rock. Now I am watching commercials for their restaurants and facilities.
I am entertained and marketed to while riding to the conference center. When I
get back later in the day, I am more aware of where I should be eating in my
hotel.
The message was customized, targeted, professional, and
engaging. It was the right message at the right time for me.
TaxiTV, keep up the good work. I look forward to seeing what
you are doing this year when I am back.
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