Friday, August 5, 2011

Foursquare Forges Partnerships with AMEX and Groupon

Back in January, we asked you if you were on Foursquare yet. Now, several months later, the company has grown leaps and bounds--particularly in the partnerships division. Over the past two months, Foursquare has announced a deal with American Express and a separate deal with coupon conglomerate Groupon.

The AMEX deal is pretty straightforward: cardholders will receive discounts when they check in to specific bars and restaurants. Syncing your account with the app will make you eligible for cash back, discounts, and all kinds of AMEX-only perks. There are no coupons to print or show, the rewards simply show up on your statement.

The Groupon deal opens Foursquare savings to everyone, not just AMEX holders. While Groupon has been long-standing on the platform of buy-now, print tomorrow savings at various vendors, a new deal has formed where checking-in on Foursquare triggers nearby Groupon deals to pop up for instant purchase & redemption. The real time coupon app is aptly called Groupon Now.

If you haven't joined Foursquare...or if you've been slacking on the's the time to get back in the game!

Here at Tandem, we eat, sleep, and breathe all things Internet. We strive to be your one-stop search marketing and SEO shop! If you've got questions about Foursquare or any other site, shoot us an e-mail or leave us a comment here on the blog.

Happy weekend from Tandem!

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