When I first heard about the Disney World promotion about getting in free on your birthday, I was in complete awe! Imagine the amazing data the collect at probably $0 expense. If you come on your birthday to take advantage of the deal, you are probably not coming alone. You may be staying on property. You will definitely be eating in the park and buying keepsakes. That $75 waived fee probably equals $500 in profit! (or more)
Today I received an email about my 2009 Laratro Family Vacation (that was the title...). It was very well put together and even requests joining their SMS for a promotion "texting MAGIC to DISNEY (347639)". Again, I love it! I already get emails from them, now I may start getting text messages. I am a Disney nut. My 2 year old has already been too many times to mention. It is nice to escape to the happiest place on earth once in a while, probably in more so right now when the world around us is a bit gloomy.
Back to the free entry on your birthday... Imagine getting a personal email from Disney every year inviting you back (free or not). Very cool.
Now if they could just get a Web based system for ride time updates via your mobile device (I did hear this was coming).