The new live search 2.0 was bowed today by Microsoft. For those of you that are familiar with Google Universal, this is the same concept. If you are not, what it means is the integration of multiple forms of online media in search results. A query for "Danica Patrick" may show images and video clips embedded right on the results page. A query for "HD DVD Player" may show images, products, prices, and reviews integrated into the SERPs.
This means quite a bit for traditional SEOers on the Web. There is something very appealing about these new SERPs (a picture is worth a thousand words). The new frontier of optimization is about more than html content and links!