Tandem Interactive has just released a short article on the Real Estate Market and Search Engine Marketing. This is an excerpt:
"The current shift in the market back towards the buyers has reignited the need for savvy real estate marketing. Buyers are doing much more research and are more hesitant when investing in a property. Most real estate agents are familiar with the classic offline media channels for marketing, but a new breed are turning to the Web and embracing many of the channels of Online Marketing. Search Engine Marketing is a very powerful tool for real estate marketing."