SEO is the bread and butter of online marketing, even though
it is the sometimes underestimated and overlooked tactic to pump up your
website’s ranks. However, as under appreciated as content may be, producing
unique and captivating content is vital to the success of your website. In the
reality of SEO, content is king, but it is important to keep in mind that not
all content is created equal.
There are many concepts of content creation, but there are
some key principles to creating unique content that can help your site continue
to grow. Tandem Interactive uses only best practices for creating unique
content for our clients and has a few tips to share.
·
Bring
perspective, originality, and captivation to your SEO content. There are
more than hundreds of thousands of content pieces written on similar topics as
yours. You need to be asking yourself what you can do to make your content
stand out and, best case scenario, be better than any piece of content ever
written on that subject.
Bring
unique perspective to the topic. Play up your own experience in dealing with
the given subject using personal anecdotes. Provide a unique spin on the
information that the user cannot find anywhere else by using a personable
approach that users will relate. Use info-graphics, photos, charts, and anything
else that is visually appealing for users. Grab their attention! Make it
quirky, funny, easy to understand, etcetera. Make users want to continue past
the first sentence and paragraph, and make it something that they want to
share.
·
Evoke
your reader’s emotions. There is a growing trend for purposefully writing
content that will touch a reader’s emotions, and titling the post with a
captivating headline that will draw users in. If your title is boring no one
will want to read it and no one will click on it to even view your content.
Marketing messages have shown to be two-times more
effective when they touch the reader on an emotional level. There are many
emotions to play on when writing content, be empathetic when you are writing
original content and place yourself in the consumer’s position.
There is a reason why a post of a dog that is best friends
with a dolphin is getting over a million likes and shares on social media –
it’s cute, it’s unique, and most people have never experience it so they are
curious.
·
Write
concise and pointed content. Eliminate all of the fluff in your content,
which can be challenging, but will make for significantly better composition. A
lot of online marketing agencies will fluff the crap out of the content they
create for your company – look for one who won’t. If you notice that your
content is being fluffed with nonsense, bring it to your marketer’s attention
so that they can fix it and create a better strategy. Fluffed content is not
typically original or unique, or engaging.
A brief, short, and to the point piece of content that is filled with
information is better than a longer blog post. Users have a short attention span
and you have limited time to tell them what your major points are – so do it
wisely.
·
Communicate
your message better with images. Everyone learns differently. Some people
learn better by reading or hearing, while others learn better visually. An important
thing to keep in mind is that no one learns any less through visual aids. Using
visual aids such as pictures, videos, or diagrams can help illustrate the point
of your content. Add images that add value to your content and that are
interesting.
