The Impact of Content Marketing & SEO on Your Business

By now, you have probably heard the terms 'content marketing' and 'SEO' several times when discussing your online marketing presence. Content marketing, building links, increasing your company's search engine results presence with the help of some white-hat SEO--these are a few of the things that you can implement to help get your business in eyes of consumers without paying for Google ads.

Content marketing is more than just sharing a blog post you wrote and hoping someone links back to it. It is building your brand up as a resource for consumers, and becoming a site and source that people can trust when searching for information and for a company to work with. Here are some things to examine in regards to your current online marketing strategy:

• Where are you right now, career- or business-wise?
• Where do you want to be in the future?
• Why do you do what you’re currently doing? Are there things you’re doing that are wasting time? Might adopting other practices carry you forward faster?
• How do you know you’re making progress? Are there objective measures?

Some of the key principles you should take in consideration with your online marketing revolve around quality (no one wants to click to your page and see garbage or poorly executed content), trust (don't always push the sale, push your expertise), and intelligence (focus on communicating ideas and beliefs rather than shooting for a word count or dying to go viral). Even within the vast pages of the internet, your character shows.

What character are you showing to your potential consumers?

Inspiration can hit you at any time. When you have a great idea and you need help creating content to support your vision, contact us over at Tandem to help bring your great idea to the web.