According to a recent article I found on Twitter, Google's recent Pigeon update is boosting local directories as well as fixing that dreaded "Yelp Problem" that some of us all know a little too well. The Pigeon update's main purpose is to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph. Are your local directories up to date? If not, contact us at Tandem-Interactive so we can help increase your visibility in local search!
Cheers,
Lauren DeMarco
Member of the Tandem Team since 2012 :)
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