Google has been busy with the release of the new Google Plus as well as the new version of Google Maps. Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. Your customers will be able to find up-to-date, accurate information on your business faster than ever. As a business owner, you’ll notice that past ratings have been mapped to the five star system so you won't lose any of your reviews or rankings.
These updates will continue to roll out on Google Maps, Google Maps for Mobile, Google search results and Google+ Local in upcoming months. Zagat reviews are still available throughout Google, and you’ll continue to see Zagat throughout Google products with editorial reviews and curated lists awarded to notable places
Google is mapping individual ratings to the star system using the following framework:
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Previous rating scale
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Five star system
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Poor-Fair
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2
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Good
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3
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Very Good
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4
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Excellent
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5
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Your business’s overall rating is calculated from both old and new customer reviews as a 1.0 to 5.0 star rating. Old dimension ratings like “service” and “decor” will contribute to the overall rating. The new algorithm takes into account statistical uncertainty in the straight average of user scores to make the scores more reliable for places with only a few ratings.
If you have yet to set-up your Google Plus/Places page or need help with other local organic listings please feel free to call me at (954)281-9995
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