SEO is the bread and butter of online marketing, even though it is the sometimes underestimated and overlooked tactic to pump up your website’s ranks. However, as under appreciated as content may be, producing unique and captivating content is vital to the success of your website. In the reality of SEO, content is king, but it is important to keep in mind that not all content is created equal.
There are many concepts of content creation, but there are some key principles to creating unique content that can help your site continue to grow. Tandem Interactive uses only best practices for creating unique content for our clients and has a few tips to share.
· Bring perspective, originality, and captivation to your SEO content. There are more than hundreds of thousands of content pieces written on similar topics as yours. You need to be asking yourself what you can do to make your content stand out and, best case scenario, be better than any piece of content ever written on that subject.
Bring unique perspective to the topic. Play up your own experience in dealing with the given subject using personal anecdotes. Provide a unique spin on the information that the user cannot find anywhere else by using a personable approach that users will relate. Use info-graphics, photos, charts, and anything else that is visually appealing for users. Grab their attention! Make it quirky, funny, easy to understand, etcetera. Make users want to continue past the first sentence and paragraph, and make it something that they want to share.
· Evoke your reader’s emotions. There is a growing trend for purposefully writing content that will touch a reader’s emotions, and titling the post with a captivating headline that will draw users in. If your title is boring no one will want to read it and no one will click on it to even view your content.
Marketing messages have shown to be two-times more effective when they touch the reader on an emotional level. There are many emotions to play on when writing content, be empathetic when you are writing original content and place yourself in the consumer’s position.
There is a reason why a post of a dog that is best friends with a dolphin is getting over a million likes and shares on social media – it’s cute, it’s unique, and most people have never experience it so they are curious.
· Write concise and pointed content. Eliminate all of the fluff in your content, which can be challenging, but will make for significantly better composition. A lot of online marketing agencies will fluff the crap out of the content they create for your company – look for one who won’t. If you notice that your content is being fluffed with nonsense, bring it to your marketer’s attention so that they can fix it and create a better strategy. Fluffed content is not typically original or unique, or engaging.
A brief, short, and to the point piece of content that is filled with information is better than a longer blog post. Users have a short attention span and you have limited time to tell them what your major points are – so do it wisely.
· Communicate your message better with images. Everyone learns differently. Some people learn better by reading or hearing, while others learn better visually. An important thing to keep in mind is that no one learns any less through visual aids. Using visual aids such as pictures, videos, or diagrams can help illustrate the point of your content. Add images that add value to your content and that are interesting.